How They Sold Accessories with Low Inventory
In Burnsville, Minnesota there’s a CDJR store called Dodge of Burnsville and they’ve been with Insignia Group since November 2013; they have really upped their accessory sales process over the past few years, starting with signing up for the Everything Program (called Guided Program then) in January 2019.
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Topics:
Process Training,
Customer Success,
Dealership,
customers,
creative
The past 18 months in the COVID era have caused many dealerships to do a double-take over their businesses. How do you sell when no one can come into the store? What do you do if half your employees need to quarantine? And finally, how do you make money when chip shortages have made it difficult to get new vehicles on the lot?
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Topics:
Best Practice,
accessory sales,
low inventory
Salt Lake Valley Dodge is the popular choice for customers looking to purchase a new Jeep, Dodge, Ram, Chrysler, or FIAT vehicle. They’ve been doing well with sales, and customers leave them great reviews such as: “Great smaller dealership...personal, friendly, willing to do business. Found them professional and most efficient. They certainly had the best deals. Would highly recommend them.” - Dennis Wright.
So what do you do when you have happy customers and a recognizable brand?
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Topics:
Customer Success
If Vehicle Personalization were personified, he’d be a man in his 30s. Think — former military, total gearhead, unmatched drive (pun intended), and always learning. We’d name him Grady Cooper. Actually, his mother named him Grady Cooper. Meet the Special Projects Manager at Step One Automotive Group in Crestview, Florida. Yes, the embodiment of Vehicle Personalization is not a myth, but a man, and he hails from the Sunshine State.
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Topics:
Improve CSI,
Customer Success,
accessories,
staff,
customers,
success,
service,
Accessories sales,
Next Up Accessories
Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.
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Topics:
Sales Best Practices,
Increase Profits,
Toyota,
Dealership,
Jeep,
Dodge,
Chrysler,
Ram,
Jeff Belzer,
Chevrolet,
Subaru,
Vehicle Personalization,
accessories,
Showroom,
staff,
sales team,
Rudy Luther,
success,
Accessories sales,
tips,
Insignia Group,
increase sales,
preload,
building,
midwest,
Gross profit,
morrie minnetonka subaru,
customer experience,
Inner Grove Toyota,
Harry Brown's Chevrolet,
Dodge of Burnsville
Fair Oaks Motors in Chantilly, Virginia is playing the numbers game—and playing it well. Using Insignia’s digital accessory selling system, the front of the house is presenting accessories at the point of sale to 100% of their customers. You can’t ask for much more, but they’re doing more anyway.
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Topics:
Jeep,
Dodge,
Chrysler,
Ram,
staff,
sales team,
brand loyalty,
accessory program,
accessories installations,
Accessories sales,
increase sales,
dealer,
guided,
profit
Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first.
John continued to show GSM, Anthony Pellitier, the proven methods of presenting accessories at the point of sale, and eventually won his business. Beginning in April of this year, John and Anthony pursued adding gross profit to the front of the house together.
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Topics:
Accessories System,
Showroom,
staff,
sales,
Best Practice,
Accessories sales,
Land Rover,
Jaguar,
increase sales,
we-owe,
Gross profit,
profit,
retailer,
consulting,
cash
Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.
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Topics:
Accessories System,
Sales Best Practices,
Customer Retention,
Customer Success,
Dealership,
Subaru,
Vehicle Personalization,
accessories,
Showroom,
staff,
sales team,
brand loyalty,
sales,
Educate,
Adventure Subaru,
Best Practice,
Graduate,
graduation
In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a force to be reckoned with and every dealership would benefit from this kind of girl power in the showroom.
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Topics:
Dealership,
Subaru,
Vehicle Personalization,
accessories,
Showroom,
staff,
sales team,
sales,
accessory program,
Best Practice,
success,
Accessories sales,
dealer,
guided,
profit,
morrie minnetonka subaru
Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and Lakeville. With years of service catering to the community, Dodge of Burnsville is committed to keeping the client happy—and will do whatever it takes to make sure that happens.
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Topics:
Jeep,
Dodge,
Ram,
Chevrolet,
Showroom,
staff,
sales team,
sales,
Educate,
customers,
Best Practice,
success,
Accessories sales,
increase sales,
dealer,
mopar,
Gross profit,
profit