OEM AUTOMOTIVE DATA SERVICE

How Insignia Group Helps Auto Accessory Sales

Online researching and shopping for a new or preowned vehicle has gotten more popular over the years. And, the rise in shopping for vehicles has really increased since 2019—showing no signs of slowing down. A recent automotive insight report mentioned that in 2020, 30% of vehicle purchases were done almost entirely online!

So where does the OEM and Insignia Group fit into this? Many OEMs are looking for comprehensive solutions to auto accessory sales. Insignia Group has the comprehensive vehicle database and auto accessory sales tools to:

• Advertise your vehicle brands and OE accessories, right on your OE website as a sales tool.
• Interact with our car configurator.
• Syndicate the parts and image data to your affiliate partners—like digital retailers, auto eCommerce sites, and dealer website solutions.
• Create and manage OE vehicle and parts data which is updated in real-time for all your tier two and tier three needs.
• Track or pull reports for vehicle views, part views, sales, and ROI.
• And more!

These auto accessory sales tools will amplify what any OEM has to offer on the market!

Types of Automotive Data Services

• Creation
• Management
• Content Distribution to Affiliate Partners

Part of our automotive data service is a platform to keep authentic and accurate OE data for corporate and dealership use. If a part is discontinued or gets a new part number, updating it through our system will change it across the board for every partner and any dealerships. Not only do we deal with actual data and fitment (along with all the information that goes with it); we also have a car configurator that visualizes every vehicle, trim, and color, with the accessories to fit on them!

What About ACES and PIES?

We know that the automotive industry has tried to find standards for vehicle and parts data. Our system is unique in that it can do ACES, PIES, and unique data mapping. And, you don’t need to worry about translating your database formats into different options, to populate the correct items, when working with our system!

Why Choose Insignia Group?

Insignia Group has been in the automotive accessory business for more than 20 years. We survived the recession, the pandemic, and other market disasters because our product is tried and true—for the OEMs and dealerships alike. This accessory software makes tracking, reporting, and consistency easier for everyone.

OEM Level

• Your authentic data is syndicated in real-time with any changes to all participating partners.
• Our configurator is a realistic vehicle and catalog that can entice customers on the national website, then send them to their local dealerships.
• Our API can be integrated into any software your dealership or OE uses. 
• Our vehicle database has photorealistic car configurators that can double as stock images for your vehicles and on dealership websites.

Dealership Level

• Dealership-specific labor rates, pricing, commission levels, and payment calculator that will keep the system accurate for their customers.
• Authentic OE data, right from the source, with instant updates to seamlessly present accessories and vehicles to every customer.
• Can be used for any online or in-showroom customer.
• Integration with their specific digital retailer so the online and showroom prices always match.
• Ability to email shopping carts to the customers and continue shopping or integrate into a marketing drip campaign.
• E-learning courses for set up and beginning processes to follow for ensured success.
• Reporting for top-selling accessories and top models for accessory sales.
• Process accountability.