Top Accessories Sold in 2020 | Volkswagen

Posted by Insignia Group on Jan 14, 2021 5:26:44 PM

What's In This Report

2020 has come to an end and with it, we have a report about all the accessories that matter to your customers. Accessories might be an afterthought for some dealerships, or some know it’s important but
don’t think they have the time to work in accessory sales, and to those people, we say: you snooze, you lose.

Accessory sales were booming in 2020 and have continually increased every year in dealership vehicle revenue and customer demand since 2010 (Ibis World). 2020 was a year of tests, both professionally, physically, and mentally. We decided to make one thing easy for you this year: telling you what kind of revenue your brand had through accessory sales (pulled from our data of existing customers) and what top 10 accessories were bought by your customers.

This information can be used in future sales pitches— “Most of our other customers who bought this model also purchased these floor mats and have said they couldn’t live without them”— or you can use
them to see how your store matches up to the averages we have. Use this information to further increase your vehicle sales revenue for each car and make this year your year!