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As a digital retailer in automotive or a CRM service, you want to offer your customers the best all-in-one experience you can. One of the things many CRMs and digital retailers lack is a lucrative way for dealerships to sell and manage their accessories.
Car accessory sales reached $6.9 billion in 2021 and continues its upward trajectory. More car buyers are aware of, and purposefully trying to buy accessories through dealerships. Which allows them to roll these new add-ons into financing, avoid ruining warranties, and personalize their vehicle.
Insignia Group now offers an API to plug into your software—enhancing the entire buying experience that a customer would have in-store, online. Car buyers will be able to use our interactive visuals, of their accessories and vehicles, to see how everything would look for their purchase. They can also see how much the monthly payment would be, when rolled into their car financing. This makes buying accessories easy and more lucrative for dealerships.
Everything will look native to your own platform; and, there won’t be any redirects for the ability to purchase accessories with their vehicle, online.
Everything is personal—to the dealership. When a dealership is our customer and your dealer CMS customer; their personal labor rates, pricing, and packages are already in our API! So, their online customers are getting the same deals and information their in-showroom customers get. They won’t be looking at MSRP pricing—you won’t need to call any OEs and track down their national pricing (which generally doesn’t correlate with real dealership prices). Since we have affiliate partnerships with a majority of the OEs out there, their national pricing is ready to be shown through your system, via our API, for any dealerships who aren’t already in our system.
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The ability to show a dealership’s unique labor rates, pricing, bundles, and aftermarket parts will put your automotive digital retailing system a head above the rest. You won’t need to worry about customer churn when you provide such a comprehensive service to your customers!
