SALES TRAINING & TIPS FOR DEALERSHIPS!

Getting more sales is important if you are looking to have better close rates, better commissions, and getting more leads. You can certainly take a more formal course on how to speak with customers and turn no’s into yes’s, but there is something even more important you might be missing. Selling accessories for bigger commissions. 

Sales courses never tell you that vehicle numbers are less important than sales numbers. A dealership wants to move models, but they want to make the most money they can. They push you to have F& I sell buyers more things or your only other option is accessory sales. You know--those things that hang on the wall on the other side of the dealership?

Here is how Insignia Group helps you to make more money. Our software integrates into your dealership’s existing site and does this:

• Provides a catalog of all OEM and aftermarket accessories
• Give you data on what the most popular accessories are based on car model
• Gives you a photorealistic 3D rendering of any vehicle, model, trim and year (in multiple colors) WITH 3D Renderings of all external accessories to show customers the difference
• Digital We-Owes
• Instant communication to the parts and services departments for any accessory purchases the customer makes

The Training

A car price can be negotiated, but the accessories won’t be. The best way to improve sales revenue is to find out the lifestyle of your customer and suggest accessories that make that lifestyle better or pull up our software and let the customer play with the different accessories while you get some paperwork done with the other departments. 

When a customer is presented with our 3D system, 76% of them will add accessories to their vehicles. With an average of $600 in additional sales per order, you won’t need to move more vehicles to make more money, you’ll just need to tack on an accessory or two.

This tactic works for both new and used vehicles on your lot. Customizing a vehicle to each buyer will make them feel heard, improve CSI scores, and create referrals and loyal customers. The even better part is that customers can access this from home. As more and more people are doing a majority of their shopping for cars online, you’ll beat out your competition by offering an interactive, 3D model on your site where the customer can create their own shopping carts of accessories they might want on their potential purchase.

How to Make It Happen

Now, we know making better sales is on your mind. The only way to make more money as a salesperson is to have better leads and sell more expensive vehicles. 

So, how do you get your dealership to adopt this software?

Easy, fill out the form and we will contact you about having a demo done for your sales manager, GM, BDC Manager, Marketing Manager, whoever would care about making more money and making the dealership more profitable.

What’s in it for you? Whether you are the sales manager, salesperson (or the salesperson who wants to move into upper management) don’t you want to be the person that is responsible for getting the dealership to adopt this software? You’re the hero of the dealership if you can improve profits, make management easier, and retain customers.