--- title: Insignia Group description: Insignia Group, provider of accessories sales solutions. We help you increase increase sales through vehicle personalization. Call 888-579-4458. image: https://www.insigniagroup.com/hubfs/JLR%20full%20acc%2045.png --- [![Insignia Group logo](https://www.insigniagroup.com/hs-fs/hubfs/newlogo-black%20(2).png?width=200&height=55&name=newlogo-black%20(2).png "Insignia Group logo")](https://www.insigniagroup.com/) # Driving Vehicle Personalization  Satisfy customers. Keep good sales talent. Increase gross profit. Every deal. Every day. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/99165/63b07b42-70f3-4e0c-8b0b-62905e05f433.png)](https://cta-redirect.hubspot.com/cta/redirect/99165/63b07b42-70f3-4e0c-8b0b-62905e05f433) ## What is Vehicle Personalization? Vehicle Personalization is a showroom process for presenting customization to retail vehicle buyers. By offering customers the opportunity to personalize, dealerships will sell more vehicles and create a better experience.This better experience exceeds the customer’s expectations, which increases the value of the purchase. This then enhances the long-term investment in the vehicle brand, and leads to referrals and repeat customers **Our guaranteed benefits** - Improve customer satisfaction index (CSI) scores - Increase profitability in your new car operations - Create new finance and insurance (F&I) opportunities - Replace low margins - Reduce sales turnover - Increase service conversions [![New Call-to-action](https://no-cache.hubspot.com/cta/default/99165/7d5f90bd-4ddd-41e0-a4fe-f366d1638185.png)](https://cta-redirect.hubspot.com/cta/redirect/99165/7d5f90bd-4ddd-41e0-a4fe-f366d1638185) ### Latest Blog Post [![New Call-to-action](https://no-cache.hubspot.com/cta/default/99165/6ba6b5be-d54a-4d3b-ab7e-56096bde52a9.png)](https://cta-redirect.hubspot.com/cta/redirect/99165/6ba6b5be-d54a-4d3b-ab7e-56096bde52a9) ### Our Best Practices Our knowledge base delivers advice ranging from success stories in dealership-driven vehicle customization to best practices from top achievers. Join now. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/99165/f3c78d5a-5910-4d49-96ca-655a4613c3ae.png)](https://cta-redirect.hubspot.com/cta/redirect/99165/f3c78d5a-5910-4d49-96ca-655a4613c3ae) ![](https://www.insigniagroup.com/hs-fs/hubfs/Trinagle%20white%20top.png?width=2645&name=Trinagle%20white%20top.png) ## Our System - OnTrack 1.0 NEW! [![OnTrack 1.0](https://www.insigniagroup.com/hs-fs/hubfs/circle%20ontrack.png?width=300&name=circle%20ontrack.png "OnTrack 1.0")](https://www.insigniagroup.com/our-system) OnTrack 1.0 has launched to all Insignia customers. Learn more about this major step forward in vehicle personalization for showrooms. Insignia's system supports communication throughout Variable and Fixed Operations. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/99165/1feca32e-72b2-4ef4-9175-947f063fa58e.png)](https://cta-redirect.hubspot.com/cta/redirect/99165/1feca32e-72b2-4ef4-9175-947f063fa58e) ![](https://www.insigniagroup.com/hs-fs/hubfs/Triangle2.png?width=2644&name=Triangle2.png) ## Consulting Vehicle Personalization is a complicated business within a dealership. It requires everyone working together. Insignia has developed the curriculum and process to make this happen. Our most successful customers follow our process and use our system to the fullest extent. We guarantee your success. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/99165/c6be3deb-6051-4243-9a0a-43ec9f736b9a.png)](https://cta-redirect.hubspot.com/cta/redirect/99165/c6be3deb-6051-4243-9a0a-43ec9f736b9a) [![Consulting](https://www.insigniagroup.com/hs-fs/hubfs/consulting-5.png?width=300&name=consulting-5.png "Consulting")](https://www.insigniagroup.com/funky-consulting-test) ![](https://www.insigniagroup.com/hs-fs/hubfs/Trinagle%20white%20top.png?width=2645&name=Trinagle%20white%20top.png) [![home_kiosk](https://www.insigniagroup.com/hs-fs/hubfs/home_kiosk.png?width=300&name=home_kiosk.png "home_kiosk")](https://www.insigniagroup.com/funky-vehicle-personalization-center-test) ## Our Kiosk Insignia's Vehicle Personalization center is your one-stop spot for better customer engagement. Our high-definition monitors with our easy-to-use system makes the sales process more enjoyable for not only the customer but you as well. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/99165/9d8b1723-5190-4e52-91e1-647ffef1babd.png)](https://cta-redirect.hubspot.com/cta/redirect/99165/9d8b1723-5190-4e52-91e1-647ffef1babd) ![](https://www.insigniagroup.com/hs-fs/hubfs/Triangle2.png?width=2644&name=Triangle2.png) Our Work: LLumar   Insignia is proud to serve [LLumar®](http://northamerica.llumar.com/), one of the world’s largest window film manufacturers, by developing its automotive window-film**[ configurator](http://www.llumar.com/automotive-film/car-window-tint-simulator)**. Launched in 2015, the configurator allows customers to view LLumar window film on specific models of vehicles. The custom-vehicle configurator provides customers with an engaging experience to help improve the consumer buying process. Our Work: Volkswagen   On behalf of Volkswagen of America, Insignia launched the**[ VW Accessory Builder](https://vw.oeaccessories.com/vwaccessorybuilder/)** in 2016. Insignia developed the vehicle-to-accessory visual configurator using Insignia’s software and patented process. The accessory builder supports VW dealerships offering Vehicle Personalization in the showroom. Insignia offers every VW store a [Vehicle Personalization Center](https://www.insigniagroup.com/vehicle-personalization-center) and [Guided Training](https://www.insigniagroup.com/consulting) on selling accessories. Our Work: Jaguar Land Rover   In the summer of 2017, Insignia launched nationally with [Jaguar Land Rover](https://info.insigniagroup.com/jlr/programs) (JLR) North America, providing Insignia’s full spectrum of services: **[configurator](https://www.insigniagroup.com/our-system)**, point-of-sale presentation, data management, [in-dealership training](https://www.insigniagroup.com/consulting), [Vehicle Personalization Center](https://www.insigniagroup.com/vehicle-personalization-center), and robust OEM productivity reporting. From the fall of 2016 to the second quarter of 2017, Insignia completed a sixty one-store pilot program, and began JLR IT security compliance as a final step to a United States rollout. Our Work: Bestop   Insignia is happy to work with accessory manufacturer [Bestop](https://info.insigniagroup.com/bestop) to add additional aftermarket sales to dealerships. Bestop manufactures soft tops, hard tops, and other accessories for Jeeps and trucks allowing drivers to enjoy the open road. With the help of Insignia, Bestop has reached a larger audience and provided our dealer customers with an engaging and profitable way of selling their accessories. ![](https://www.insigniagroup.com/hs-fs/hubfs/Images/Trinagle%20white%20top.png?width=2645&name=Trinagle%20white%20top.png) ## Our Company Insignia team members represent the front-line of a rapidly evolving industry.  Ask an Insignian what they love most about working here and you'll likely hear "the people" or "because it feels like family." When you work side-by-side on challenging and exciting projects with a team that's having fun, it's not just a job: it's a rewarding career. Our reputation and customer-first approach attracts the right people, creating a company culture that encourages long-term, fulfilling careers. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/99165/a97c5ff0-7a47-4d07-8225-2dfdbc5edd7c.png)](https://cta-redirect.hubspot.com/cta/redirect/99165/a97c5ff0-7a47-4d07-8225-2dfdbc5edd7c) [![Employees posing at tailgate party](https://www.insigniagroup.com/hs-fs/hubfs/company-1.png?width=300&name=company-1.png "Employees posing at tailgate party")](https://www.insigniagroup.com/funky-about-test) [![facebook link](https://www.insigniagroup.com/hs-fs/hubfs/Blog/facebook.png?width=91&name=facebook.png "facebook link")](https://www.facebook.com/insigniaaccessoriesselling/) [![Twitter link](https://www.insigniagroup.com/hs-fs/hubfs/Twitter-1.png?width=81&name=Twitter-1.png "Twitter link")](https://twitter.com/insigniagroup?lang=en) [![instagram link](https://www.insigniagroup.com/hs-fs/hubfs/instagram.png?width=97&name=instagram.png "instagram link")](https://www.instagram.com/driving_personalization/) [![Linkedin link](https://www.insigniagroup.com/hs-fs/hubfs/Linked.png?width=87&name=Linked.png "Linkedin link")](https://www.linkedin.com/company-beta/271014/?pathWildcard=271014) [![Pinterest link](https://www.insigniagroup.com/hs-fs/hubfs/pinterest-1.png?width=93&name=pinterest-1.png "Pinterest link")](https://www.pinterest.com/IGAccessories/) [![Youtube link](https://www.insigniagroup.com/hs-fs/hubfs/youtube.png?width=87&name=youtube.png "Youtube link")](https://www.youtube.com/user/insigniagroup) 153 S Oakland Ave., Rock Hill SC 29730 | Phone 888.579.4458 | Fax 803.366.1047 © 2018 Insignia Group LC