Vehicle Personalization is a showroom process for presenting customization to retail vehicle buyers. By offering customers the opportunity to personalize, dealerships will sell more vehicles and create a better experience.This better experience exceeds the customer’s expectations, which increases the value of the purchase. This then enhances the long-term investment in the vehicle brand, and leads to referrals and repeat customers
Our guaranteed benefits
Our Work: LLumar
Insignia is proud to serve LLumar®, one of the world’s largest window film manufacturers, by developing its automotive window-film configurator. Launched in 2015, the configurator allows customers to view LLumar window film on specific models of vehicles. The custom-vehicle configurator provides customers with an engaging experience to help improve the consumer buying process.
Our Work: Volkswagen
On behalf of Volkswagen of America, Insignia launched the VW Accessory Builder in 2016. Insignia developed the vehicle-to-accessory visual configurator using Insignia’s software and patented process. The accessory builder supports VW dealerships offering Vehicle Personalization in the showroom. Insignia offers every VW store a Vehicle Personalization Center and Guided Training on selling accessories.
Our Work: Jaguar Land Rover
In the summer of 2017, Insignia launched nationally with Jaguar Land Rover (JLR) North America, providing Insignia’s full spectrum of services: configurator, point-of-sale presentation, data management, in-dealership training, Vehicle Personalization Center, and robust OEM productivity reporting. From the fall of 2016 to the second quarter of 2017, Insignia completed a sixty one-store pilot
Our Work: Bestop
Insignia is happy to work with accessory manufacturer Bestop to add additional aftermarket sales to dealerships. Bestop manufactures soft tops, hard tops, and other accessories for Jeeps and trucks allowing drivers to enjoy the open road. With the help of Insignia, Bestop has reached a larger audience and provided our dealer customers with an engaging and profitable way of selling their accessories.
Insignia team members represent the front-line of a rapidly evolving industry. Ask an Insignian what they love most about working here and you'll likely hear "the people" or "because it feels like family." When you work side-by-side on challenging and exciting projects with a team that's having fun, it's not just a job: it's a rewarding career. Our reputation and customer-first approach attracts the right people, creating a company culture that encourages long-term, fulfilling careers.