As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make your accessory link easy to find. Trip and fall over it easy. “There it is again” easy. “I didn’t find the link, the link found me” kind of easy. When you strategically place your personalization link, you make your salesperson’s life easier, and your customer more likely to buy.
Maximum exposure is the name of the game. Whether you have the site embedded into the page, or linked to launch elsewhere, the best practice is to utilize all three of the following areas.
Contact your dealer site host or IT professional and ask them to get your accessory website in all of the aforementioned places. Now is the time to cover those bases as online shopping is more prevalent than ever before.
Bonus Tip:
While you’re at it, shoot an email to your marketing team and make sure your accessory link is included in all follow-up communication to your prospects and customers. Whether it’s to say thank you, follow up with a customer satisfaction survey, ask for a review, or circle back on a lead, there’s always a place to offer personalization that enhances the vehicle in a number of ways.
Pepper social media and email blasts with the link, too. Accessories are like toilet paper during a global pandemic. They just sell themselves--as long as they’re made available.
Be sure to check out our COVID-19 Relief Program for all new customers.