Vehicle margins are under pressure, and many variables are outside of your control. Consumers on increasingly tight budgets, high interest rates, and diminished dealer pricing power all factor into the difficulty of meeting your numbers.
If your store is feeling the pressure, you don't necessarily need to sell more cars to make more money. Instead, utilize opportunities to add more profit to every car sale. This is where the incredible staying power of accessories saves the day. The question isn't whether your dealership can afford to sell accessories. It's how much profit you're leaving on the table when you don't. Some dealers are spending thousands on plant-watering services, while neglecting accessory software that breaks down to the cost of a daily lunch.
Like any process in your store, accessory sales work best with a dedicated system, management buy-in, and consistent expectations with every buying journey. Insignia Group's point-of-sale accessory system, IG Suite, has helped hundreds of dealers across the nation add profit to every sale. For luxury brands, like Jaguar Land Rover, one sale takes the cake. A single sale of OEM deployable side steps, for example, covers the monthly cost of this accessory-selling software. Every subsequent sale is profit, and dealers of varied brands are hitting $1 million in gross as recently as last month, despite industry hardships.
Here are more examples of single sales from one salesperson that cover the monthly cost of best-in-class accessory software:
And that’s only the beginning. These accessories meet the minimum threshold. Now imagine the possibilities if you bundled and sold higher-ticket items across the entire sales team! Untapped profit potential is waiting for you.
For more than 20 years, Insignia Group has been the leading provider of digital accessory-selling systems for dealerships nationwide. Our sleek interface allows dealerships to create profitable accessory programs at the point of sale—no matter where the sale happens. Dealers using the Insignia Group accessories selling system can bundle accessories into custom packages, feature hot-selling accessories, process orders, and more! Schedule a demo with us today to see how our system can help you sell more accessories at the point of sale and beyond.