Dealership accessory sales are the worst-kept secret of dealership revenue. Everyone knows that accessories are a $46 billion industry and so many still use methods from 1980 to sell them. The walls with wheels and the dusty brochures with leather samples have got to go! Especially when 30% of people are buying vehicles through digital retailers and aren’t stepping foot into the dealership until they sign papers or pick up their new vehicle.
Subaru has one of the brands with the most accessories for customers. Pre-loading accessories can only raise your revenue so much since those accessories can be negotiated with the price of the vehicle. Vehicle Personalization matters to your customers, it’s why they are willing to buy kayak cargo holders, new wheels, and hitch kits while speaking with your salesperson. Your dealership accessory sales can double if you have the right auto accessory sales tool in place.
Insignia Group is the only dealership parts and accessory catalog with a digital car customizer and digital retailer integration. It doesn’t matter if you use CarNow, AutoFi, Roadster, ClickLane, or any other digital retailer—we’ve already partnered with them. Your labor rates, visuals, installation prices, packages, along with everything else can be seen by your online and showroom customers alike.
The Insignia Group Accessory Sales Program provides all the tools needed for selling accessories to your customers through digital retailing and in-store.
Subaru customers are looking for Vehicle customization that fits their lifestyle. Parents are looking for safety and room for their family, which includes cargo carriers, hitches, all-weather floor mats, and headrest-mounted tablet holders. Young adults are taking their dogs on road trips and need the carriers, roof racks, and dividers to keep their pets safe. There are a variety of multifaceted people out there who love Subaru and expect more from your dealership’s parts and accessories catalogs. The average 2021 Subaru dealership accessory sales data shows:
The chip shortage has increased accessory sales because dealerships are realizing they have to work with what they have on the lot (which isn’t much). It’s time to upgrade your accessory sales system today!
Give your customers what they really want, the ability to customize their vehicles—new and used. Our vehicle configurator makes your salesperson's job 10x easier—they just have to add it to the deal jacket. We can have it set up in 10 minutes and ready to sell to your customers!
See why our Subaru customers are praising vehicle customization and our system, by seeing it in action for yourself!