See It In Action

Accessory revenue for dealerships is soaring, so why not take full advantage of it? Vehicle accessories are currently a $46 billion industry, and as those sales continue to grow, so do selling methods. In addition, digital platforms are taking over, with 30% of people buying their vehicles through them instead of in-person dealers. So to combat this trend, take part in it by using a digital sales accessory tool. 

Printed accessory catalogs are a phase of the past. Instead, customers are looking for modern solutions that better fit their rich vehicle shopping process expectations. Insignia Group's digital accessory tool creates that sought-after experience through our digital car customizer and digital retailer integration. Not to mention, our Configurator simplifies your salesperson's job!

What Our Automotive Dealership Software Offers

The Insignia Group Accessory Sales System provides all the tools needed for selling accessories to your customers through digital retailing and in-store.

  • Interactive, 3D Vehicle and Accessory Configurator a visual rendering of any vehicle model or accessory your customer needs.
  • Authentic OE & Aftermarket data for accurate pricing, inventory, fitment, and labor pricing.
  • Package Builder to accumulate your most commonly sold accessories together for upselling to customers.
  • Integration with your digital retailer ensures our Configurator is available in all major digital retailing software platforms. And using our system allows you to control the pricing, labor rates, packages offered—pretty much everything—across your dealership.
  • Award-winning consultants with dealership business experience meet with your sales team, parts managers, GSMs—anyone who can have strategic discussions about your accessory sales. We proudly offer "bot-free" consulting to our customers!
  • E-learning courses for each person that will use the system. You'll know exactly how to set it up, change numbers, and answer customer questions about what they see on the screen for their new purchases.
  • And more!

Results Honda Stores Have with the Insignia Group Accessory Auto Dealer Software

Honda stores are seeing average revenue in sales of accessories increasing consistently. From 2019 to 2021, the average accessory sales revenue skyrocketed by 73%. So even with substantially less inventory on dealership lots, accessory sales are doing better than ever. The average accessory sales revenue came out to $232k for 2021. The average sales per order is $633. You can't ignore these numbers! 

Upgrading your accessory sales system is the ultimate investment. It's an easy fix to boost revenue numbers and impress customers with the latest digital experiences. 

Demo Insignia Group's Automotive Accessory Software Now!

Our sales system is the most efficient on the market, exceeding expectations through our interactive interface and expansive list of retailers. In addition, Insignia Group is the only system that works with your digital retailer and eCommerce, including others such as Roadster, ClickLane, RevolutionParts, Autofi, CarNow, and more.

Understand why Honda customers love our product by checking it out yourself!