See It In Action

Accessory sales are vital to the success of dealerships, especially Ford dealerships. The F-150s are one of the most popular trucks in America, and your customers love to accessorize them. Because of the popularity, we know many of them come with dealer-installed accessories before the customers even walk into the store. What if you offered them more accessories, as well as the dealer-installed ones? Your revenue would skyrocket!

Insignia Group’s accessory sales system is the only one that works with your digital retailer. We have already launched with many of the major digital retailers, including CarNow, AutoFi, Roadster, ClickLane, and more! We are in development with more to get them launched as soon as possible.

No longer can your dealership rely on boring accessory catalogs, with pictures of the parts, without seeing how they look on the vehicle your customer wants to buy. Especially as more and more people are buying their vehicles through a digital retailer, you need to have accessories available to those customers too!

What Our Automotive Dealership Software Offers

The Insignia Group Accessory Sales System provides all the tools needed for selling accessories to your customers through digital retailing and in-store.

  • *NEW* Integration with your digital retailer ensures our configurator is available in all major digital retailing software platforms. And using our system allows you to control the pricing, labor rates, packages offered—pretty much everything—across your dealership's online and showroom sales.
  • Interactive, 3D Vehicle and Accessory Configurator is a visual model of any vehicle or accessory.
  • Authentic OE & Aftermarket data for accurate pricing, inventory, fitment, and labor pricing.
  • Package Builder to group together your most commonly sold accessories for upselling to customers.
  • Award-winning consultants with dealership business experience to meet with your sales team, parts managers, GSMs...anyone that can have a strategic discussion about your accessory sales. We proudly offer “bot-free” consulting to our customers!
  • E-learning courses for each person that will use the system. You’ll know exactly how to set it up, change numbers, and answer customer questions about what they see on the screen for their new purchases.
  • And more!

Results Ford Stores See with the Insignia Group Accessory Sales System

Port-installed or dealer-installed accessories are wonderful first steps to selling accessories at your store. Offering the ability for car-buyers to pick accessories, while at your store, will yield a much higher profit for your accessory revenue (and will lead to more work for the service lanes). It’s the goal of any dealership to have customers continue to come back for service appointments and refer new customers to them; and, accessories are an excellent gateway to it!

  • In all of 2019, The average Ford store made $180k in accessory sales revenue.
  • Within the first 9 months of 2021, the average Ford store made $200k in accessory sales revenue—this is with low inventory!
  • The average sales per order is $689.
  • The average gross profit margin is 24% per sale.

As you can see, the inventory shortage hasn’t affected accessory sales—except to make them increase. The focus is on introducing accessories to every customer and ensuring salespeople are closing every sale with at least one accessory. Imagine what a normal year of inventory, with this same mindset, could do for revenue!

Demo Insignia Group’s Automotive Accessory Software Today!

Don’t let your accessory sales revenue suffer by using another accessory sales system that can’t communicate with your digital retailer. Not only will it modernize your customer’s buying experience, it can prevent your customer’s experience from dipping because our accessory sales system is interactive and the orders always reach the right people.

See why our Ford customers rave about our system and demo it today!