Dealership accessory sales has steadily increased revenue despite the challenges of the past two years. With around $46 billion in yearly revenue in the auto accessory industry, the consumers have spoken! They want what your dealership has. As more vehicles become available, and inventory slowly comes back, accessory sales are bound to boom. And with a closing rate of 53%, there’s no reason not to sell accessories at the dealership.
Accessory sales are becoming increasingly mainstream among dealerships—and customers expect to be able to get everything they need in one place. Selling accessories at a car dealership with auto digital retailing is the fastest way to generate results and revenue. The dealership accessory catalog should be your salespeople's best friend during the F&I process. Your salespeople will earn more commission, your customers will have everything they need, and your dealership will flourish.
The Insignia Group Accessory Sales System provides all the means necessary to sell accessories to your customers through digital retailing and in-store.
Many dealerships think that accessory sales aren’t worth putting the time and effort into.
They’re letting money walk out the door.
Using the Chevy accessory sales system, auto digital retailing has never been easier. By giving customers the option to personalize their vehicle, they are more likely to come back for service appointments and purchase their next vehicle with your dealership. The happier the customer, the better the customer retention rate.
The 2021 numbers project a 3% increase in pre-pandemic accessory revenue and sales per order revenue. General Motor stores are doing better than they were in 2019 with less inventory.
While there are other accessory programs on the market (and some that the OEs push more than others) the real reason to put your time into any system is the results. As shown, the Chevy accessory sales system has proven its benefits. However, if dissatisfied, Insignia Group guarantees you’ll double your accessory sales or we’ll refund all your money.
The automotive industry expects dealerships to invest in auto digital retailing to increase their sales. Why not get the low-hanging fruit of accessory sales from your customers and impress them with your modern shopping experiences? Insignia Group revolutionized the dealership accessory sales and our competitors can’t keep up! We’re so confident that you won’t find an automotive software like ours, that we offer a 6-month guarantee*. You will double your accessory sales in 6 months or we’ll refund all subscription costs.
View our demo and call to get our software set up in your dealership today.
*Must be on the Everything Plan and meeting with consultants to receive the money-back guarantee.