See It In Action

Dealership accessory sales has steadily increased revenue despite the challenges of the past two years. With around $46 billion in yearly revenue in the auto accessory industry, the consumers have spoken! They want what your dealership has. As more vehicles become available, and inventory slowly comes back, accessory sales are bound to boom. And with a closing rate of 53%, there’s no reason not to sell accessories at the dealership. 

Accessory sales are becoming increasingly mainstream among dealerships—and customers expect to be able to get everything they need in one place. Selling accessories at a car dealership with auto digital retailing is the fastest way to generate results and revenue. The dealership accessory catalog should be your salespeople's best friend during the F&I process. Your salespeople will earn more commission, your customers will have everything they need, and your dealership will flourish. 

What Our Automotive Dealership Software Offers:

The Insignia Group Accessory Sales System provides all the means necessary to sell accessories to your customers through digital retailing and in-store.

  • Interactive, 3D Vehicle and Accessory Configurator
  • Authentic OE & Aftermarket data for accurate pricing, inventory, fitment, and labor pricing
  • Package Builder (groups together your most commonly sold accessories for upselling to customers)
  • Manually remove or hide your out-of-stock items to avoid customers ordering items they may not get for weeks
  • Integration with your digital retailer (our configurator is available in all major digital retailing software, and using our system allows you to control the pricing, labor rates, packages offered, and more)
  • Award-winning consultants with dealership business experience to meet with your sales team, parts managers, and more to discuss strategy for your accessory sales. We proudly offer “bot-free” consulting to our customers!
  • E-learning courses for each job title that will use the system. You’ll know exactly how to set it up, change numbers, and answer customer questions about what they see on the screen for their new purchases
  • And more!

Results of the Insignia Group Accessory Auto Dealer Software

Many dealerships think that accessory sales aren’t worth putting the time and effort into. 

They’re letting money walk out the door.

Using the Chevy accessory sales system, auto digital retailing has never been easier. By giving customers the option to personalize their vehicle, they are more likely to come back for service appointments and purchase their next vehicle with your dealership. The happier the customer, the better the customer retention rate. 

The 2021 numbers project a 3% increase in pre-pandemic accessory revenue and sales per order revenue. General Motor stores are doing better than they were in 2019 with less inventory.

  • General Motor Dealerships, as a whole, made $244,819 in sales revenue in 2021.
  • General Motor Dealerships, as a whole, made $673 in sales per order in 2021.
  • The average Chevy Dealership made $234,497 in sales revenue in 2021.
  • The average Chevy orders had $700 in sales per order in 2021.
  • The average GMC orders had $727 in sales per order in 2021.

While there are other accessory programs on the market (and some that the OEs push more than others) the real reason to put your time into any system is the results. As shown, the Chevy accessory sales system has proven its benefits. However, if dissatisfied, Insignia Group guarantees you’ll double your accessory sales or we’ll refund all your money.

Demo Insignia Group’s Accessory Automotive Software Today

The automotive industry expects dealerships to invest in auto digital retailing to increase their sales. Why not get the low-hanging fruit of accessory sales from your customers and impress them with your modern shopping experiences? Insignia Group revolutionized the dealership accessory sales and our competitors can’t keep up! We’re so confident that you won’t find an automotive software like ours, that we offer a 6-month guarantee*. You will double your accessory sales in 6 months or we’ll refund all subscription costs. 

View our demo and call to get our software set up in your dealership today.

*Must be on the Everything Plan and meeting with consultants to receive the money-back guarantee.