When’s the last time you misplaced a We-Owe form with an accessory order on it? Whether it was last week or last year, a lost order makes exceptional customer service impossible.
As an essential document, your store’s We-Owe process should be foolproof. Instead, too many dealerships are relying on humans performing perfectly 100% of the time. There’s a better way to serve your customers and protect your store, and it’s too easy to overlook.
The We-Owe or “due-bill” originated from a need to protect dealers and customers from making false claims on a car sale. We-Owes dates back to the birth of the car dealership, and its foundation rests on promises and expectations. With no proof of prior conversations, neither the customer nor the dealers have any security, and cannot guard against miscommunication or “he said/she said” scenarios.
A We-Owe is a legally binding document for both parties. Protecting your store and building trust with your customer is easily executed when you produce signed printed copies and electronic backups. In the digital age, losing a We-Owe or relying on memory and good faith alone is a bad business practice. Even documenting that nothing is owed is a step that can’t be overlooked, preventing future headaches for both parties.
Digital We-Owe forms don’t get lost and are more easily shared. Dealer Success Consultant Brian Gulbrandson talks about his experience using a system that’s never lost an accessory order.
“I saw a We-Owe order in a dealershipthat was still in the system from 13 years ago. The order had long since been fulfilled with the customer, just left unfulfilled in their order management system as an oversight. No paper We-Owe form in the history of the world has lasted in a dealership for 13 years!”
Insignia Group’s point of sale accessory-solution, IG Suite, allows dealers to create a digital We-Owe for every customer, regardless of whether or not they purchase an accessory. This creates ease for the salesperson whose already using the accessory system. The We-Owe is then easily shared with the customer and every other necessary department, plus printed out to be signed by both parties.
Reflecting on his time spent selling cars, Gulbrandson remembers diffusing a potentially volatile situation with a customer using the We-Owe form.
“It was a busy Saturday when one of my former customers showed up, demanding the accessories that we’d supposedly promised him. Instead of arguing with him, I went to get the deal jacket and pulled out the declination form that we’d both signed, showing nothing was owed. That took care of that. I had the same copy in the accessory system as a backup.”
Why take an unnecessary risk? Ensure your process is airtight in 2026.
For over twenty years, Insignia Group has been the leading provider of digital accessory-selling systems in dealerships nationwide. Our sleek interface allows dealerships to create profitable accessory programs at the point of sale. Dealers using the Insignia Group accessories selling system can bundle accessories into custom packages, feature hot-selling accessories, process orders, and more. In addition, our integration with major digital retailers covers all your bases and allows for a seamless transition when customers decide to come into the store.
Schedule a demo today with us to see how our system can help you sell more accessories at the point of sale.