Insignia Group has been helping dealerships reach an online audience, improve vehicle revenue, and create lifetime customers for more than 20 years. As the years go by, the need for a dealership’s vehicles to be accessible from a phone, desktop, or tablet has skyrocketed. It's been proven that custom visual content (like a configurator that shows the exact car brand/model/color and the potential accessory purchases for it) are
7 times more likely to convert than a presentation without one.
- The vehicle accessory industry is a $47 billion industry that many dealerships ignore or make last on their sales priority list.
- Our typical dealers make $671 extra in sales per order by using our system and best practices to introduce accessories to their buyers.
- Dealerships who use our system and best practices average a 15% take rate—the amount of presentations compared to purchased accessories.
- The average accessory sales revenue, for our customers, is around $237,400 a year, with many of our customers in our Million Dollar Club.
Our software is the best out there that can help you improve vehicle revenue through one of the two channels left—accessories. Accessories are often an afterthought, when they should be the second-largest driver of sales revenue and a goal for every salesperson to close each car with at least one added feature.
What Does Our Software Do?
- Offers photorealistic 3D Configurators for all car brands with models out over the last 10 years (updated with each new vehicle release)
- Increases the average dealership's sales per order by $631
- Digital We-Owes
- Shopping carts for accessories and add-ons (with automated communication between parts, services, and sales)
- Aftermarket and OE accessories on the market (with 3D models for customers to visualize how accessories change the look of the car they want to purchase)
- Consultants to discuss sales, software training, and market opportunities
- Accessory sales data to show growth opportunities
- And more
Vehicle Personalization, with accessories, is one of the most important channels to improve dealership revenue. It makes customers feel like the vehicle is “really theirs”, which improves loyalty and referrals. Accessory costs aren’t negotiated like the price of a vehicle. By adding 20” rims, leather seats, remote start, and all-weather floor mats (to name a few) a salesperson creates revenue for the dealership, boosts CSI scores from customers, and the whole process reduces turnover in the Parts and Sales teams by increasing commissions.
Watch the short demo and schedule your way to more revenue today!
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