Make no mistake: customer retention is a full-time job. The process of cultivating and maintaining loyal customers should be emphasized as highly as the sales process itself. There are many opportunities, between introduction and post-sale, to build a lasting relationship with a customer. So many of those opportunities involve Vehicle Personalization. From building rapport as you start at the trade, or inviting customers to relax between F&I, as well as offering a tune-up service six months later—accessories are integrated in all of it. This makes personalization the key to customer retention.
The accessory sales industry is a $46 billion industry that dealerships only get 10% of the market share. Insignia Group is helping dealerships break through that percentage and increase their sales revenue one vehicle at a time. Over 1500 dealerships have partnered with us and discovered the easier and more lucrative way to: