An unfortunate reality about school break and vacation mode is the disappointing truth that summer doesn't translate into lazy days on the beach for everyone. For most of us, summer means going to work in hotter weather and chasing down leads to hit our numbers.
Whether your customer is gearing up for a dreamy getaway or it's just another day at 90 degrees, there's an opportunity for dealerships. Pad your hardworking sales staff’s pockets and make your customers’ summer driving more comfortable and enjoyable with accessories!
Try using one of these popular accessories as a lead-in product. Set a goal for summer accessory sales that the sales team can work towards. Can you sell at least one of these on every vehicle in June?
Top 6 Cool Accessories for Summer
- Window tint | While you can probably spot your average heavy-tinted window customer a mile away, window tint is genuinely for everyone. It doesn't just look appealing; it actually keeps the interior a bit cooler. Tint also protects from harmful UV rays, which can damage eyes and skin. That's excellent news for customers with children or pets, or anyone generally uninterested in getting fried.
- Cooling seats | Cooling seats are the hidden gem, compared to their better-known counterparts, heated seats. That upgraded leather is great until it bakes in the sun, and steam rises off of it. How can your customer get the sleekness, comfort, and cleanliness of leather without rueing the day they agreed to it? Cooling seats, of course! Problem solved, for only a few extra dollars per month when rolled into F&I.
- Roof Mounted Tents | Roof-mounted tents and awnings may not come to mind as something to buy from the dealership. Customers often think of outdoor speciality retailers or major online marketplaces for these purchases, when your store can offer them under warranty. Camping trips, parties, tailgates, and cookouts are the perfect summer activities, made more comfortable with roof-mounted accessories.
- Sunshade | Nobody should leave without a sunshade. They're affordable, they're the ideal summer accessory, and they're selling like hotcakes on Amazon. This $15 sunshade has received positive reviews from over 120,000 people. What does that mean for you? They will buy it—either from you or online.
- Sunroof/moonroof | If the vehicle is eligible, it never hurts to mention to your customer that a sunroof or moonroof installation is possible. Most customers will think the car either has this feature or it doesn't. Summertime is prime time for driving with the windows down and the roof open. Let your customer feel that wind in their hair. Make dreams come true.
- Headrest tablet holder | Movie night on the road, anyone? Longer daylight hours mean we're staying out later and traveling more. The headrest tablet holder should come standard on every minivan if you ask us. It's the ideal summer road trip accessory to keep the kids occupied on extended driving trips.
These hot summer accessories can be added to any vehicle. They're a universally good fit for trucks, cars, and SUVs alike. With the ability to roll personalization in with the monthly payment, you really can sell these accessories to anyone.
Increase Your Summer Units With Insignia Group
The possibilities for summer accessories are endless. Whether your customer is road tripping with bike racks or just needs cargo organization for grocery store runs, there’s truly something for everyone.
For more than 20 years, Insignia Group has been the leading provider of digital accessory-selling systems in dealerships nationwide. Our sleek interface allows dealerships to create profitable accessory programs at the point of sale. Dealers using the Insignia Group accessories selling system can bundle accessories into custom packages, feature hot-selling accessories, process orders, and more! In addition, our integration with major digital retailers covers all your bases and allows for a seamless transition when customers decide to come into the store.
Schedule a demo with us today to see how our system can help you sell more accessories at the point of sale.