As your store modernizes to find new customers and ensure financial stability, it can feel like there are a lot of options out there—some with many similarities.
The Insignia Group Accessory Sales System is great for digital retailing and as a showroom tool. Many other automotive softwares are great for digital retailing or selling parts and accessories to the customers who won’t be visiting your dealership. There are also softwares out there like auto parts e-commerce programs; although they do not help with customer retention or increasing service or sales revenue. And, since they’re competing against giants like Amazon—the lowest price wins. Auto parts e-commerce programs are good to have, as long as you understand the purpose it serves. The automotive e-commerce platforms ignore the customers who are at the dealership to buy their vehicles, and are more for ordering the lugnuts or minor parts a customer can take care of on their own.
To keep dealership revenue increased through accessory sales and help connect your dealership’s fixed and variable operations, our software has:
Our software doesn’t replace automotive e-commerce tools, it enhances your ability to sell accessories to any customer, whether they're on the showroom floor or online. With a 3D visualizer and a catalog curated specifically to whatever vehicle the customer chooses, customers can see how bigger tires, halo bar lights, roof racks, kayaks, and any other accessory will look on that vehicle. They’ll also get the installation price and a list of suggested parts for any accessories that might need extra items for installation. The tool is meant to work in the showroom, increase vehicle sales revenue, bring more business to the Service department, and increase CSI scores—through happy customers with personalized vehicles.