Dealership Success Stories

Chuck Patterson Toyota realizes the value add for the consumer in offering vehicle personalization at the point of sale. In addition to the warranty the customer is also able to include the accessories within thier financing option. And as discussed in another video, they really love the process!

"The warranty on the accessory is actually longer than if they [customer] bough it down the road."  "The customers like it, the sales people like it and of course the dealership likes it." Brad Marr, GSM

Most dealerships that have attempted to sell accessories without a process or standardized tool understand the risk quoting the wrong price or rate. The deal could fall through based upon false expectations, revenue lost due to incorrect data or even orders lost because it wasn't properly communicated between departments. Here how Insignia has helped Chuck Patterson Toyota overcome these obstacles.

"In the past you would have to run through the dealership to the parts department and service department to get pricing and find labor rates...with the Insignia System everything is at the click of a mouse." Brad Marr, GSM

CSI continues to be at the center stage for new car dealerships. Brad Marr, General Sales Manager and his team discuss just how much customers love the option of purchasing accessories at the point of sale using the Insignia's selling system.

"They seem to really love it. Especially if we give them control of the computer and they can start playing with it and begin personalizing their vehicle." Morgan England, Sales Consultant

Dealership retention, specifically quality sales consultants is a major expense. Recruiting, training and retaining talent is expensive. Structuring a compensation plan that enables sales consultants to share in the financial benefits of vehicle personalization drastically reduces this expense.

"Overall, we were doing no accessory sales before and now it's made a huge difference in the dealership and created a stream of revenue that was not there before." Brad Marr, GSM

F&I wait time is a CSI killer! By placing the accessory presentation process before F&I Chuck Patterson Toyota eliminates the "dead space' and creates a fun experience. This time is tracked and reported to hold sales consultants accountable.

"It goes right in with the flow from when you finish your deal before the F&I people are ready." Brad Marr, GSM