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Vehicle Personalization represents a substantial revenue source. Scott Ascher, Vehicle Sales Director of Fitzgerald Auto Malls found that accessory sales creates competition:
"We as a dealer group need to provide a living for our sales assoc and we've found that it has been extremely successful."
Mr. Ascher is responsible for sales operations and takes serious consideration for all vendors.
"We sell about 25,000 cars a year, located in 3 different states...we share numbers among the sales managers and nobody wants to be on bottom...it [Insignia] allows us to have a competitive nature."
Scott Ascher, Vehicle Sales Director of Fitzgerald Auto Malls
