Posted on Wed, Oct 24, 2012
There are several major components that contribute to the success of an accessories profit center. The simplest and most effective is registering every customer. No one knows this better than Denney Vullo, Parts Manager at Beaverton Toyota. On average they register 68 customers a month at Beaverton Toyota. As a result of the strong customer registrations they’ve sold over $477,756 in accessories as of September this year [2012]. That’s an average of $775.58 per customer for personalization.
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“ When we first started with Insignia we quickly
realized that the only limit using this product
was the limits that we placed upon ourselves.”
- Denney Vullo
Parts Manager at
Beaverton Toyota
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Download full Beaverton Toyota Case Study
Posted on Thu, Aug 30, 2012
When we signed on with Insignia in 2010 we were very pleased with the data support provided. Insignia’s data syndication process supports most popular brands and integrates the information across all platforms making our products available for purchase at dealerships across the country. This makes it much easier to move our products from the warehouse to the consumer.
The configurator technology allows the dealerships’ customer to see it on their car before making a purchase; making it easy for the dealership to close the deal. Plus, we are able to see which of our products are being sold by what dealers and how much is being sold. So if items are being viewed many times per month however orders are low we can consult with ourdealership client to help them close more deals.
Since joining Insignia, our customer base has grown and we are constantly being marketed to new potential customers. I highly recommend Insignia’s program!
Ed Hollinshead
Director of Business Development
OE Exchange, LLC
Download the testimonial letter from OE Exchange and let Insignia Increase your Aftermarket Brand's presence in dealerships nationwide. Contact us today to speak to an Aftermarket Specialist!
Posted on Thu, Aug 09, 2012
Success Part I (Q1 2012)
In March 2012 Aaron Catron set records during the first quarter with $17,705.39 in accessory sales. When asked about the future of the program he had this to say “Our accessories numbers should keep going up. We probably won’t be happy until we’re doing around 15k a month or more”.
Sales, Service and Parts all generated revenue!
But then he left the dealership. We’ve all heard that story…once the champion leaves, the program dies. In this case study we find that 3 other sales professionals embraced Insignia’s process, exceeding the goal set by Aaron.
Success Part II (July 2012)
In July the Joe Machens Hyundai team exceeded expectations with 26 customers buying $17,047.29 worth of accessories. That’s an average of $655.67 per customer and a final dealership profit of $3,022.86. No hard sell, no painful negotiating…just simple word tracks and asking if they want to personalize their new Sonata, Elantra or any of the other great Hyundai vehicles! With numbers like this the dealership will have to set new goals!
Click here to Download updated Case Study!
To have a successful accessories profit center all you need is Insignia's unbeatable process and automotive accessories sales tool. To kickstart your car accessories sales request a demo!
Posted on Thu, Aug 02, 2012
Greg Brown, Parts Manager of Patriot Subaru in Maine is making his mark with accessory sales at the dealership. A key to Greg's success is following a consistent process and offering accessories on every deal.
“The sales team is the backbone to this entire process…without them we simply wouldn’t achieve these numbers”
This is reflected in achieving a 56% penetration...selling accessories to 49 customers in June with an average sale of $347.
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"Extremely easy to navigate from registration to cart submission!"
"Customer service is Top Notch!" |
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A successful balance: Port & Dealer Installs
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PIO: As stated in the Auto News article margins continue to shrink. To address this business challenge Subaru has increased their port installed accessories national average to over $400...Patriot generates $437. |
DIO: The challenge has remained for dealer installed sales with Subaru's national average hovers at 70. Greg Brown averages $347 per vehicle when the customer registers to personalize their vehicle with Subaru brand accessories! |
2012 Monthly Averages (thru 7/31/2012)
- Registrations: 57
- Part Views: 462
- Customer Logins: 84
- Sales: $11,405.56
- Front End Gross Profit: $2,751.22
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Patriot Subaru Case Study |
Posted on Tue, Jul 31, 2012
KIA Sales Associate averages over $500 in Accessories per Delivery
David Lathan, Sales Associate at Good KIA in Rock Hill, SC is on fire with accessories. "We are all looking for ways to increase gross on vehicle sales and I have found that offering accessories is an easy way to do it, "says Lathan.”The increase in my commissions is really nice!" Vehicle personalization orders are averaging just over $500 per delivery.
Penetration is the key and Lathan had 50% of his deliveries in Jun and July say “YES” when presented with accessory options. “It’s not just one vehicle, I have had Sorento, Rio and Optima customeers decide \to personalize their vehicle, “says Lathan, who is a Top 10 sales associate year-to-date in the district. Good Kia uses the KIA Accessories Advantage system and process provided by Insignia Group.
“While w wait for F&I, I allow each customer to review what’s available for their vehicle. It is a very easy and engaging process, “says Lathan.
Download and share the Good KIA case study.
Posted on Wed, Jun 13, 2012
Download the Ben Mynatt Case Study!
The Ben Mynatt Family of Dealerships has been very diligent with training and consistency. In less than four months they’ve sold over $48,000 in product. After their second store training, they increased their profits by 287%.
Starting with the Insignia Basic program in January 2012 the Ben Mynatt team quickly recognized the revenue potential. Within a month the dealership purchased a full day of training and recouped the investment within a week.
Once the process was in place and profits continued to grow the dealership upgraded to the All Inclusive program.
"What has made us so successful is consistency. We stuck with it and we do it daily on every new car deal. If I see a car sold without being registered in the accessories system, I go ask why.”
Tom Zeffiro, Executive Manager
The Accessories Market
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Benefits & Advice
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Improving Communication
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Winning Over Sales
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We appreciate the Testimonial Provided by The Ben Mynatt Team.
Request a Demo and start selling accessories at your dealership!
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Posted on Thu, Dec 08, 2011
Leveraging Insignia's accessories sales solution Toyota of Braintree, leads their region in accessory sales. Watch the videos below to learn how your dealership can generate realistic revenue immediately!
"This year we will reach a million and a quarter dollars in total revenue"
Bill DeTellis, Accessories Manager
Download Case Study!
Before & after Insignia
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Potential of accessory sales
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How Insignia makes it easy
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What the owners say
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What customers are saying
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What makes it a success
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Creating standardization
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Advice for dealerships
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We appreciate the Testimonial Provided by Bill DeTellis.
Request a Demo, and tell us Bill sent you! |
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Posted on Fri, Oct 07, 2011
"This is the fun time. They get to sit, they get to accessorize their vehicle...we can show them what it's going to look like...it's easier to sell that way" Bill Arnold, Accessories Champion, Ricart Ford
Leveraging Insignia's accessories sales solution Ricart Ford and Ricart Imports, satisfies the vehicle personalization needs of their clients.
Customers Stay Engaged
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Insignia Customer Service
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Increased Sales
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Customer Retention
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We appreciate the testimonials provided by Bill Arnold of Ricart Ford and Shannon Marcum of Ricart Imports.
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Posted on Tue, Aug 30, 2011
"This is one program that you can put into your dealership that will be embraced by every department." Brad Marr, General Sales Manager
Leveraging Insignia's accessories sales solution Chuck Patterson Toyota, located in Chico CA satisfies the vehicle personalization needs of their clients.
Click Here To Download Case Study!
Value to the Customer
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Increased Sales
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Customers Love It
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Standardization
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Accountability
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A Simple Process
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Everyone Benefits
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We appreciate the testimonials provided by Bradd Marr, General Sales Manager, Leon Valdez, Sales Manager and Morgan England, Sales Consultant.
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