vehicle Personalization Selling System

Offer OE accessories, aftermarket, and dealer specific packages with industry leading software designed to create a pleasing vehicle personalization shopping experience.

The Basic System starts at $199 per month. Features for enhanced systems (Basic Plus and All-Inclusive) are noted below.

Selling System Features

  • 3D Configurator
    Providing a view in the round, Insignia’s HTML 5 vehicle configurator creates a shopping experience your customers will enjoy. Internet based and easy to use on laptops, desktops, kiosks, tablets and apple devices.
  • Reporting
    Identical to F&I, sales and service your dealership needs visibility to accessory business intelligence. Over 20 reports provide metrics transparency. Know who is introducing vehicle personalization, what is selling and how much profit.
  • Order Management
    Electronically communicate order status to include sales, service, parts, customer and even an expeditor. Quickly access order status, special instructions, we-owe confirmations, as well as profit and costing report by line item.
  • Labor & Price
    Require custom labor and pricing? Insignia’s system provides flexible configuration to support your dealerships labor and pricing. Internal, external, installed, uninstalled, labor time adjustments, MSRP, markups, etc. you’re supported.
  • Shopping Cart
    Interactive shopping cart functionality enables the customer to add and remove installation price and calculate monthly payment using both rate and term. Once submitted the lines items are tracked in order management.
  • Accessory Categories
    We manage the data, keeping it easy for your team and customers to find. The system supports millions of part applications covering 18 brands and dozens of sub-models. It’s important that accessories are easy to find and apply correctly.
  • Aftermarket Accessories (Basic Plus and All-Inclusive)
    Looking to offer an expanded line of products? Our dedicated team of aftermarket specialists introduce new products frequently as new vendors come on board. All data and fitment is managed by our team making it easy for you. Plus, you control what is available for sale!
  • Electronic We-Owe (Basic Plus and All-Inclusive)
    Never lose another we-owe by eliminating the paper. Every lost we-owe is a CSI killer. Insignia’s electronic we-owe maintains 100% accountability through the process and provides an electronic record for future reference.
  • Part Builder (Basic Plus and All-Inclusive)
  • Present customers with emotionally driven options. Are you selling body-side molding, splash guards, floor mats or a protection package? Is it a trailer hitch, bike carrier and luggage rack or a traveler package for an active lifestyle?

5 Benefits of Insignia Process

  • Improve CSI Scores.
  • Decrease Sales Staff Turnover.
  • Replace Low Margin Profits.
  • Increase Service Conversions.
  • Create New F&I Opportunity.

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