Our Company

Get to know the Insignia team.

A Team Dedicated To Your Success

David Stringer

As founder and president, David ensures the success of Insignia's customers and our position as a leader in developing and supporting Vehicle Personalization systems and processes.

Brian Smithson

Brian Smithson

VP Engineering

 Working closely with the creative, data, sales, and QA teams, Brian and his engineering team are responsible for the direction, functionality, deployment, and scalability of Insignia’s cataloging product. 

James Brooks

James Brooks

VP User Experience

James is responsible for the accessory configurator production team that works to support numerous brands. He also acts as creative director on all outbound marketing and client-facing design work. 

Leslie Sibigtroth

Leslie Sibigtroth

Director of Customer Care
and Inside 
Sales

 Leslie and her amazing Customer Care team walk clients through the entire Insignia process, from inside sales to client onboarding and customer service. Leslie is our customer's biggest advocate!

Rachel Hubbard

Rachel Hui-Hubbard

Director of Projects and QA

Rachel expertly guides the execution of short- and long-term projects company-wide by managing scopes and providing feedback in order to ensure an outcome that meets or surpasses client expectations.

Kimberly Callahan-Collins

Kimberly Callahan-Collins

Director of OEM and
Aftermarket

Kim and her data team focus on dealership and automotive vendor management, with their primary goals being data integrity, relationship management, and new business generation.

Mari Doroud

Mari Doroud

HR Manager

In her role as HR Manager, Mari works with Insignia managment across all departments to successfully recruit and retain top talent, and ensure Insignia is a leader in the industry and in Rock Hill.

David West

David West

Director of Consulting

As the Director of Consulting, Dave oversees our nationwide staff of Vehicle Personalization Experts, ensuring they have the training and tools they need to successfully represent Insignia in the field.