Irvine, CA — June 7, 2011— Looking to capitalize on increasing vehicle sales and market share, Hyundai Motor America has announced the launch of an in-store accessories sales program to be facilitated through MOBIS Parts America and powered by Insignia Group, LC, the industry leader in accessories sales tools and training since 2002. The program will support dealership efforts to sell accessories during the vehicle purchase process.
The program provided by Insignia will feature a customized, web-based accessories system specific to each participating dealer. Key benefits of the program include:
- Complete and timely accessories data
- Dealer controlled profit margins through specific accessories pricing, including installation
- Order management and process development through training
- Sales and presentation training for sales departments
- Customer interactive 360-degree vehicle configurators
- Built-in performance reporting and tracking tools
"We are pleased to be selected based on Insignia's overall value and market experience," says David Stringer, president of Insignia. "Incorporating the professional presentation of accessories during the sales process has proven to increase profits, improve CSI scores and drive long-term customer loyalty. Hyundai Motor America recognizes the consumer's desire to personalize and, with this program, have made it that much easier for their dealers to create a lasting and profitable business segment within their dealerships."
About MOBIS Parts America: MOBIS Parts America, LLC, a subsidiary of Hyundai MOBIS based in Seoul, South Korea, operates six distribution centers in the United States as the exclusive supplier of Genuine OE Parts and Accessories to Kia Motors America and Hyundai Motors America. MOBIS Parts America, LLC National Headquarters is located in Irvine, CA.
About Insignia: Insignia, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 8 years, facilitating over $200,000,000 in accessory sales. Insignia currently supports 22 brands and serves dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily.
Media Contact:
Mike Pitkowicz
Director of Marketing
Insignia Group, LC
153 South Oakland Ave.
Rock Hill, SC 29730
888.579.4458 ext:8621
Strengthening customer retention while adding gross profit were key to decision
ROCK HILL, S.C., April 12, 2011 /PRNewswire/ -- Insignia Group, LLC, providers of the Insignia Accessories System, a SaaS (Software-as-a-Service) based solution was selected by Mobis Parts America (MPA) as a preferred technology partner for in-store accessory sales and training for Kia dealers in the United States. The Insignia Accessories System includes a customized, web-based accessories sales system specific to each dealer. "The personalized, in-store training was a primary component in our selection of Insignia," says Mike Knipe, Senior National Manager, Operations, MPA.
"We recognize the enormous potential for Kia dealers to sell accessories at the time the customer purchases their new vehicle," states Knipe, "The solution provides Kia dealers with the right tools to make presenting accessories an easy component of the purchase process."
"We are pleased to be the exclusive solution for Kia dealers," says David Stringer, President of Insignia. "Incorporating the professional presentation of accessories during the sales process has proven to increase profits, improve CSI scores and drive customer loyalty. Mobis Parts America recognizes the consumer's desire to personalize and, with this program, have made it that much easier for their dealers to create a lasting and profitable business segment within their dealerships."
About Kia Motors America:
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.
About MOBIS Parts America:
Mobis Parts America, LLC, a subsidiary of Hyundai MOBIS based in Seoul, South Korea, operates six distribution centers in the United States as the exclusive supplier of Genuine OE Parts and Accessories to Kia Motors America and Hyundai Motors America. MOBIS Parts America, LLC National Headquarters is located in Irvine, CA.
About Insignia:
Insignia, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 8 years, facilitating over $200,000,000 in accessory sales. Insignia currently supports 22 brands and serves dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily.
Media Contact:
Mike Pitkowicz
Director of Marketing
Insignia Group, LC
153 South Oakland Ave.
Rock Hill, SC 29730
888.579.4458
mpitkowicz@insigniagroup.com
Insignia Group LC, the leading provider in SaaS (Software-as-a-Service) based automotive accessory sales and training solutions empowering increased dealership profits announces the hiring of Mike Pitkowicz as Director of Marketing. Pitkowicz complements the Insignia team with 20 years of software sales, marketing and management experience. Pitkowicz most recently served as the Director of Marketing at ePS, a SaaS based company providing e-catalog, e-procurement, e-fulfillment and e-payment solutions.
"Recent endorsements from Kia Motors America and Mobis Parts America have positioned Insignia for unprecedented growth over the next 24 months," states David Stringer, President of Insignia. "Mike's diverse experience, customer centric approach and results driven leadership will be key in increasing both market share and dealership success metrics," Stringer states.
This strategic hire represents a critical component to Insignia's plan to expand market share beyond the 22 automotive brands, and valuable Aftermarket Suppliers currently supported. "The 2011 growth projections and timing of the opportunity partnered with the management teams' passion were key factors in my decision", said Mike Pitkowicz. "In addition, Insignia will soon to launch its' 3rd generation interface providing greater opportunities to deliver a quality experience to the dealerships and their respective clients", Pitkowicz continues.
About Insignia: Insignia, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 8 years, facilitating over $200,000,000 in accessory sales. Insignia currently supports 22 brands and serves dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily.
Media Contact:
Mike Pitkowicz
Director of Marketing
Insignia Group, LC
153 South Oakland Ave.
Rock Hill, SC 29730
888.579.4458 ext:8621
Rock Hill, SC — July 15, 2009 — Insignia Group, the leading provider of accessories sales and management innovations, announced today a new marketing partnership with CIMA Systems which will provide favorable pricing of CIMA products and services to Insignia affiliate dealerships.
CIMA Systems is the leading provider of multi-channel marketing communications technologies to the automobile industry. Under this new partnership, Insignia will offer their dealership customers the opportunity to proactively promote their parts and accessories through CIMA’s advanced patent-pending marketing communication tools which is integrated with the Insignia Accessories Sales System. The new offering brings Insignia dealerships unlimited marketing communications capabilities (e.g.. new vehicle/service promotions, service appointment reminders, seasonal events/promotions, automated appointment system via web & phone, etc.) and provides a complete dealership virtual business development center for dealerships.
“We have partnered with CIMA Systems for the past two years and have seen that dealers who combine the Insignia Accessories Sales System with CIMA’s advanced proactive marketing campaign solution have seen a significant increase in customers returning to their dealership for sales, service, and parts & accessories business,” said David Stringer, president of Insignia Group. “The special CIMA pricing our partnership brings dealerships delivers tremendous marketing value to our customers for a small fraction of what most others dealerships are paying to promote their services today”.
The partnership further streamlines the Insignia sales process by allowing dealerships to proactively promote their products and specials. As an example, CIMA will automatically send a custom email from the dealership’s parts department to a new vehicle customer congratulating them on their purchase. The customer will also receive a promotion (i.e.10% off any accessory purchased within 30 days) to thank them for their business. By simply clicking a link that is contained in the email, the customer will be taken directly to the dealership’s Insignia Accessories System, allowing them to easily shop for accessories and personalize their vehicle. Purchases can be made on-line, and the CIMA System will automatically notify the customer when the accessories arrive for installation. The customer can then schedule the accessory installation using CIMA’s AutoAppointment system. As an added convenience, CIMA automatically reminds the customer of the appointment, allowing them to confirm or reschedule as needed.
“We at CIMA are very excited to expand our relationship with Insignia,” states Gary Nixon President and CEO of CIMA Systems. “The combination of CIMA and Insignia makes it extremely easy for dealership customers to do business with them by automating the entire marketing and purchase process. In today’s economic times, dealers need these tools to drive more business in the most cost effective way”.
About Insignia
Insignia, the premier provider of accessories sales innovations, has been helping dealers to maximize dealerships’ profits through OEM and aftermarket accessories sales for over 7 years, facilitating over $200,000,000 in accessories sales. Insignia currently supports 20 brands and serves 1700 dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily. For more information, visit www.insigniagroup.com.
About CIMA Systems
CIMA Systems provides interactive automated marketing and customer service solutions to the automotive market. Its comprehensive software solutions enable dealers and automotive service businesses to communicate with prospects and clients throughout the client lifecycle. CIMA System’s automated, real-time, communications-management solutions provide immediate 24/7 customer feedback to front- and back-end marketing campaigns, resulting in higher sales, increased client interaction and lower overhead. For more information, visit www.cimasystems.net.