Meet Your Configurator Crew

by Whitney Williams on Dec 11, 2018 11:45:00 AM

It’s hard to imagine it now, but there were once dim days in the world of configurable assets. Dedicated salesmen and women persevered, selling accessories at the point of sale with little more than a digital catalog at their...

5 reasons why Hyannis Toyota is a prime example of how accessory sales should work

by Whitney Williams on Aug 17, 2018 11:30:00 AM

Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who...

3 Reasons why your service drive should be your strong arm

by Whitney Williams on Aug 2, 2018 11:15:00 AM

It’s past time to stop putting all our eggs into the front of the house’s basket. The service department has an incredible opportunity to create a lasting relationship, build repeat business, generate referrals, upsell, and generally...

Top 3 reasons service writers are your best sales people

by Patrick Blackburn on Jul 25, 2018 11:30:00 AM

When I visit a dealership to help them devise strategies that will increase their accessory sales, several common themes appear. All (well, most) parts departments are heavily focused on selling accessories. That’s their job. Fewer...

The A.R.T of Automotive

by Trey Bodwin on Jul 17, 2018 1:30:00 PM

Changes made to image. Courtesy of  Haiden Goggin. license information here Car buyers like to feel good about their investment - and if you’re running a dealership you wouldn’t have it any other way. Customers in the market for...

The social media beast is hungry

by Whitney Williams on May 10, 2018 11:00:00 AM

Just a few years ago, you could resist the social media temptress. No, it wasn’t popular, but you could pull it off. Swim upstream a bit. Dabble, but resist diving right in. No more. The social media beast is hungry and it eats a full...

4 Ways to boost your accessories sales today

by L.J. Lobsinger, Jr. on Apr 6, 2018 1:00:00 PM

  Selling cars continues to become a challenge as many dealers have embraced a volume-based business model. The once consultant-style selling approach is now merely transactional. For a sales associate to get ahead they simply need to...

Best Practice: 3 ways to educate, not sell

by Whitney Williams on Mar 28, 2018 11:30:00 AM

Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills. It’s not up to the person walking in the dealership to know all the personalization options available that make their car...

3 Rules to jump start your accessory sales

by Trey Bodwin on Mar 16, 2018 2:00:00 PM

Getting started with accessory sales can be overwhelming. You want to capitalize on the profits Vehicle Personalization offers, but you don’t know where to start.  We’ve got good news--there’s one simple technique that will tackle...

Adventure Subaru: Management supports the frontman from the wings

by Whitney Williams on Feb 28, 2018 2:00:50 PM

The lead singer gets all the glory. But take away the drummer and bass guitarist and the whole act falls apart. Often it's the players in the background responsible for putting in the work that allows the star to shine. That’s the...