Just a few years ago, you could resist the social media temptress. No, it wasn’t popular, but you could pull it off. Swim upstream a bit. Dabble, but resist diving right in. No more. The social media beast is hungry and it eats a full...
Selling cars continues to become a challenge as many dealers have embraced a volume-based business model. The once consultant-style selling approach is now merely transactional. For a sales associate to get ahead they simply need to...
Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills. It’s not up to the person walking in the dealership to know all the personalization options available that make their car...
Getting started with accessory sales can be overwhelming. You want to capitalize on the profits Vehicle Personalization offers, but you don’t know where to start. We’ve got good news--there’s one simple technique that will tackle...
The lead singer gets all the glory. But take away the drummer and bass guitarist and the whole act falls apart. Often it's the players in the background responsible for putting in the work that allows the star to shine. That’s the...
Whether you’re a high-end luxury dealer or a used car guy with a gold necklace--there’s one thing everyone can agree on: your lead-in product better be dy-no-mite. When it comes to the art of accessories, you’ve got one golden...
At Minnesota’s Rudy Luther family of dealerships you’ll find a family...really an actual family. Peppered across Luther’s two Toyota stores and a Chrysler store are stepfather, mother, and two sisters - all working in different facets...
Vehicle personalization enthusiasts from every corner of the world went to bed on December 31st dreaming about accessorizing their flying car. As we ring in a new year, we can’t help but wonder when George and Jane Jetson’s idealistic...
Just a few months back, Insignia launched Jaguar Land Rover-branded virtual configurators to take JLR’s vehicle personalization market to the next level. Brenda Fevrier,Vehicle Accessories Sales and Marketing Senior Specialist at...
Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear. They know vehicle personalization is profitable and bordering on unavoidable--after all, if your...
