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You don’t have to be a gearhead to get hired at Insignia, though birds of a feather do flock together. Whether an employee comes in the door an auto enthusiast or just starts drinking the kool-aid over time, the team at Insignia is comprised of like-minded, motor-lovin’, tinted, lifted, and hitched aftermarket die-hards.

When the behemoth of trade shows comes around, there’s not an Insignian from data to technical support that isn’t vying for the opportunity to attend. We’re talking SEMA. Mac daddy. Colossus. You can’t even eat lunch with David unless you’ve been. (Kidding. Actually, no one wants to eat lunch with David.)

This year the management team nominated deserving employees to attend the show. Nominees submitted their most compelling explanation of why they should be chosen to represent Insignia at SEMA. Of the many submissions, two were so good the management team had to send both.

The force of gravity was my prediction for the industry from #SEMA16-Reflections. Indeed, SEMA 2017 was a display of gravity as the footprint of the show was bigger -- much bigger than last year -- bigger than #ever. 

The 2017 show stretched from the Westgate Resort (meaning actual booths in the Westgate convention halls) all the way to a new, temporary, Performance Hall located between the south hall and the Renaissance Hotel. Not to mention the expansion across Paradise Road in front of the north hall AND behind on Joe W Brown Drive. Pretty soon we will have vehicles and booths on the Wynn golf course! Is it possible for this show to be ANY bigger? (See my prediction at the end for 2018).

Much like Vegas itself, the SEMA Show represents an amazing display of human endeavor and once again the folks of the Speciality Equipment Market Association (staff and management) executed another amazing show #SEMA16. Well done!

It’s the most wonderful time of the year for every aftermarket automotive guru. As SEMA celebrates its golden anniversary,  industry professionals from all over the world flock to Las Vegas. SEMA boasts of the latest, the greatest, the unseen, the eccentric, and the daring. It’s a show no one wants to miss, yet only the qualified gain entrance. With  attendees numbering over 100,000 in recent years, there’s no telling what this 50th celebration will draw when it’s all said and done.

In some respects, it’s a shame that the SEMA (Specialty Equipment Marketing Association) annual Show is a “trade only” event each year. There are literally thousands of car geeks and gearheads that would die to attend the largest car/accessory/performance parts/hotrod/truck/off-road /auto racing/motorcycle/ education /media /party event/how the heck did you ever build that/happening in the world. It is truly an Automobilia-Techno-Maxima event that every auto lover should be able to experience.