3 Ways To Put Your Preload Program To Work For You

by Whitney Williams on Feb 13, 2019 12:15:00 PM

In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom. Jokes aside, this really is a common theme that dealers...

Learn How Dealers Can Leverage YouTube To Sell Accessories

by Jason Lancaster on Dec 27, 2018 9:00:00 AM

YouTube offers tremendous opportunities for dealers. By observing a few Internet video best practices, you can promote vehicles, sell accessories, and build a fan base from this one platform. Here are two examples of auto dealers that...

3 ways to personalize your personalization catalogue

by Whitney Williams on Dec 6, 2018 11:45:00 AM

Our “have it your way” society is hungry for more monogram stickers, a broader array of window tint options, engines that purr in another language, and decoupage. Dealer principals all over America are behind closed doors pouring over...

Jaguar Land Rover Nashville Retailer Encourages Self Expression

by Whitney Williams on Oct 10, 2018 11:30:00 AM

Nashville, Tennessee--the city of expression. The city that gave us Carrie Underwood now gives us better, more beautiful Jags and Land Rovers that put your base model to shame. Imagine that. Shaming a Jaguar. We’ve seen it all, folks....

Top 3 reasons service writers are your best sales people

by Patrick Blackburn on Jul 25, 2018 11:30:00 AM

When I visit a dealership to help them devise strategies that will increase their accessory sales, several common themes appear. All (well, most) parts departments are heavily focused on selling accessories. That’s their job. Fewer...

The A.R.T of Automotive

by Trey Bodwin on Jul 17, 2018 1:30:00 PM

Changes made to image. Courtesy of  Haiden Goggin. license information here Car buyers like to feel good about their investment - and if you’re running a dealership you wouldn’t have it any other way. Customers in the market for...

3 Ways to get jazzed about accessories and leasing

by Whitney Williams on Jul 9, 2018 2:00:00 PM

In 2018, my dad is even talking about leasing a car. This is the same guy that is adamantly opposed to renting a house, and until lately would have never considered a lease. My dad always said you should never throw your money at...

Hurlbert Toyota: Success in the making

by Whitney Williams on Jun 27, 2018 11:00:00 AM

Could creating a highly profitable accessory program in your store be as simple as following best practice tips? Well, yes. Hurlbert Toyota is the epitome of success in the making. This won’t be the last you hear of this store. In...

The social media beast is hungry

by Whitney Williams on May 10, 2018 11:00:00 AM

Just a few years ago, you could resist the social media temptress. No, it wasn’t popular, but you could pull it off. Swim upstream a bit. Dabble, but resist diving right in. No more. The social media beast is hungry and it eats a full...

Newark Toyota World: Salesmen pockets extra $10k by personalizing the process

by Whitney Williams on Apr 24, 2018 1:00:00 PM

Images from www.newarktoyotaworld.com In the smallish town of Newark, Delaware, there is a seasoned salesmen relaxing on his day off, feet up, smile on his face, surrounded by grandiose feelings of success and stacks of crisp bills...