The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia’s Guided Development program since 2016. The Guided Development program joins...
As an Insignia VPE, I do a lot of training during my guided visits. I emphasize the same lesson when training associates with proven success and those who have never presented Vehicle Personalization before: consistency of...
In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom. Jokes aside, this really is a common theme that dealers...
It’s a proven fact that following Insignia’s best practice tips will add thousands, sometimes millions in gross profit to your dealership in a calendar year. Sometimes, however, the stars align and a beautiful ballet of...
In a previous post, we talked about using Google Trends and Instagram hashtag searches to determine which accessories are most popular with vehicle owners. In this post, we'll talk about using data from Google Ads to make decisions...
When it comes to marketing your accessories business online, content is king. Whether you have an off-road or performance shop looking to grow your local accessories business, or a dealership trying to increase new car buyer...
Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who...
When I visit a dealership to help them devise strategies that will increase their accessory sales, several common themes appear. All (well, most) parts departments are heavily focused on selling accessories. That’s their job. Fewer...
You talk, I’ll listen- Committed to helping, your dealership has many ways to communicate with Insignia. What are your options? Selling accessories during every car deal is a great way to make extra money as a salesperson at your...
Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills. It’s not up to the person walking in the dealership to know all the personalization options available that make their car...
