Selling Auto Accessories Online For Fun And Profit: A How To

by Jason Lancaster on Sep 26, 2018 1:35:00 PM

Thinking about selling auto parts online for the first time? Online parts sales are growing steadily year over year, and this growth is expected to continue for several years. Consumers are more accustomed to buying parts and...

Behind your configurator is a Renaissance man

by Whitney Williams on Sep 6, 2018 1:02:40 PM

It was the 1970s in a suburban neighborhood in Shelby, North Carolina. Preschool paleontologist hopeful, James Brooks, was pouring over his newest dinosaur book from the local library when his highly detailed young mind zeroed in on...

5 reasons why Hyannis Toyota is a prime example of how accessory sales should work

by Whitney Williams on Aug 17, 2018 11:30:00 AM

Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who...

3 Ways to get jazzed about accessories and leasing

by Whitney Williams on Jul 9, 2018 2:00:00 PM

In 2018, my dad is even talking about leasing a car. This is the same guy that is adamantly opposed to renting a house, and until lately would have never considered a lease. My dad always said you should never throw your money at...

Hurlbert Toyota: Success in the making

by Whitney Williams on Jun 27, 2018 11:00:00 AM

Could creating a highly profitable accessory program in your store be as simple as following best practice tips? Well, yes. Hurlbert Toyota is the epitome of success in the making. This won’t be the last you hear of this store. In...

Newark Toyota World: Salesmen pockets extra $10k by personalizing the process

by Whitney Williams on Apr 24, 2018 1:00:00 PM

Images from www.newarktoyotaworld.com In the smallish town of Newark, Delaware, there is a seasoned salesmen relaxing on his day off, feet up, smile on his face, surrounded by grandiose feelings of success and stacks of crisp bills...

Best Practice: 3 ways to educate, not sell

by Whitney Williams on Mar 28, 2018 11:30:00 AM

Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills. It’s not up to the person walking in the dealership to know all the personalization options available that make their car...

Toyota of Portland: Vehicle Personalization Gives New Hire Chance to Succeed

by Whitney Williams on Jul 27, 2017 3:00:00 PM

If you thought middle school gym class was nerve wracking, how about your first day in car sales? Being the fresh face on the sales floor can be intense. There’s a lot to be learned and plenty of competition. While healthy dealerships...

Educators in your showroom

by Whitney Williams on Jul 20, 2017 12:05:07 PM

Successful dealerships do not sell vehicle personalization. No, dealers with millions in added front-end gross are not made up of smooth-talking accessory managers. High volume personalization profit centers aren't giving anything...

Morrie’s Subaru: Snowball that can’t be stopped

by Whitney Williams on Jun 6, 2017 1:00:00 PM

Evolution: (noun) The gradual development of something, especially from a simple to a more complex form. Management at Morrie’s Minnetonka Subaru took the desire to add front end gross in their showroom and set it in motion. Starting...