One simple step to fattening your budget for gross profit in 2019

by Whitney Williams on Nov 21, 2018 10:00:00 AM

As the fiscal year begins to wrap up, dealer management is looking forward to a new year, new budget strategy, and shiny new numbers all in black. There’s not a dealer from here to Malaysia (beyond Malaysia, who knows) that’s not...

Best Practice: Eliminating Paper We-Owe

by Whitney Williams on Oct 22, 2018 11:30:00 AM

The we-owe document is a staple of the automotive world. This invaluable document originated out of a need to protect both dealer and customer, but stacks of paper documents leave both parties wanting. Documentation is the key to...

Jaguar Land Rover Nashville Retailer Encourages Self Expression

by Whitney Williams on Oct 10, 2018 11:30:00 AM

Nashville, Tennessee--the city of expression. The city that gave us Carrie Underwood now gives us better, more beautiful Jags and Land Rovers that put your base model to shame. Imagine that. Shaming a Jaguar. We’ve seen it all, folks....

3 Reasons why your service drive should be your strong arm

by Whitney Williams on Aug 2, 2018 11:15:00 AM

It’s past time to stop putting all our eggs into the front of the house’s basket. The service department has an incredible opportunity to create a lasting relationship, build repeat business, generate referrals, upsell, and generally...

Top 3 reasons service writers are your best sales people

by Patrick Blackburn on Jul 25, 2018 11:30:00 AM

When I visit a dealership to help them devise strategies that will increase their accessory sales, several common themes appear. All (well, most) parts departments are heavily focused on selling accessories. That’s their job. Fewer...

The A.R.T of Automotive

by Trey Bodwin on Jul 17, 2018 1:30:00 PM

Changes made to image. Courtesy of  Haiden Goggin. license information here Car buyers like to feel good about their investment - and if you’re running a dealership you wouldn’t have it any other way. Customers in the market for...

You Talk, I'll Listen...

by Tatiyana Jackson on Jun 11, 2018 1:00:00 PM

You talk, I’ll listen- Committed to helping, your dealership has many ways to communicate with Insignia. What are your options? Selling accessories during every car deal is a great way to make extra money as a salesperson at your...

Meet the CCE team

by Whitney Williams on Jun 5, 2018 11:30:00 AM

Over the years, you may have talked to someone in Insignia’s customer care department 100 times, know their birthday, and even have an inside joke. You probably have an idea of who you think the voice on the other end of the phone is,...

The "Experts" of Vehicle Personalization (Update)

by Whitney Williams on May 15, 2018 3:30:00 PM

We posted the original version of this blog over a year ago. Since last year, hundreds of dealerships have joined Insignia to increase their accessory sales and with this welcomed growth there are some growing pains. The main pain...

The social media beast is hungry

by Whitney Williams on May 10, 2018 11:00:00 AM

Just a few years ago, you could resist the social media temptress. No, it wasn’t popular, but you could pull it off. Swim upstream a bit. Dabble, but resist diving right in. No more. The social media beast is hungry and it eats a full...