Train insane or remain the same

by Whitney Williams on Oct 19, 2017 12:00:00 PM

Imagine walking to the back of your lot and discovering a new vehicle from your inventory, literally picked up and put IN the dumpster. You stare in amazement trying to figure out how one of the most expensive cars on your lot is...

Clements and Jay Wolfe: sales associate use personalization to create a great experience, extra income

by Whitney Williams on Sep 5, 2017 12:53:21 PM

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all....

Top 3 Things Your Millennial Customers Want

by Whitney Williams on Aug 17, 2017 12:00:00 PM

“In the next ten years, 40% of all new vehicles will be sold to millennials, and they’ll be buying cars for the rest of the 21st century” [AutoTrader] In 2013, AutoTrader conducted an extensive study of the millennials buying motives...

Morrie’s Subaru: Snowball that can’t be stopped

by Whitney Williams on Jun 6, 2017 1:00:00 PM

Evolution: (noun) The gradual development of something, especially from a simple to a more complex form. Management at Morrie’s Minnetonka Subaru took the desire to add front end gross in their showroom and set it in motion. Starting...

Sonic dealership continues high-volume pace using accessories strategy

by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two...

NADA 100 - Reflections

by David Stringer on Feb 2, 2017 6:44:25 PM

I don't know about you, but I really like the NADA show timing so close to the beginning of the year. It feels like the right way to start the year running or hustling, with a feeling of urgency. My perception in conversations with...

Glitter and Lightsabers: The missed market

by Whitney Williams on Jun 23, 2016 4:45:00 PM

Buying a car. Most likely, the second biggest purchase you’ll make in life. To better understand that statement, think about the first biggest purchase. Consumers that are buying a home spend months, if not years of their time...

The Insignia Group Challenge Coin

by Whitney Williams on Feb 23, 2016 6:00:00 AM

Year after year, a handful of Insignia customers rise above the standard and process millions (with an “s”) of dollars in accessory sales through the Insignia system. Though our process is proven, it takes dedication and innovation on...