Top 3 reasons service writers are your best sales people

by Patrick Blackburn on Jul 25, 2018 11:30:00 AM

When I visit a dealership to help them devise strategies that will increase their accessory sales, several common themes appear. All (well, most) parts departments are heavily focused on selling accessories. That’s their job. Fewer...

3 Ways to get jazzed about accessories and leasing

by Whitney Williams on Jul 9, 2018 2:00:00 PM

In 2018, my dad is even talking about leasing a car. This is the same guy that is adamantly opposed to renting a house, and until lately would have never considered a lease. My dad always said you should never throw your money at...

You Talk, I'll Listen...

by Tatiyana Jackson on Jun 11, 2018 1:00:00 PM

You talk, I’ll listen- Committed to helping, your dealership has many ways to communicate with Insignia. What are your options? Selling accessories during every car deal is a great way to make extra money as a salesperson at your...

Meet the CCE team

by Whitney Williams on Jun 5, 2018 11:30:00 AM

Over the years, you may have talked to someone in Insignia’s customer care department 100 times, know their birthday, and even have an inside joke. You probably have an idea of who you think the voice on the other end of the phone is,...

Adventure Subaru: Management supports the frontman from the wings

by Whitney Williams on Feb 28, 2018 2:00:50 PM

The lead singer gets all the glory. But take away the drummer and bass guitarist and the whole act falls apart. Often it's the players in the background responsible for putting in the work that allows the star to shine. That’s the...

Top 3 Reasons F&I Managers Need Accessory Sales

by Trey Bodwin on Jan 25, 2018 12:00:00 PM

The vehicle personalization beast is growing--and it needs more room. Your showroom isn’t big enough to contain the personalization mammoth anymore. Personalization is stretching its limbs into F&I, and your finance manager ought to...

3 spooky myths that keep dealers out of the accessory game

by Whitney Williams on Oct 31, 2017 1:30:00 PM

Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear.  They know vehicle personalization is profitable and bordering on unavoidable--after all, if your...

Train insane or remain the same

by Whitney Williams on Oct 19, 2017 12:00:00 PM

Imagine walking to the back of your lot and discovering a new vehicle from your inventory, literally picked up and put IN the dumpster. You stare in amazement trying to figure out how one of the most expensive cars on your lot is...

Clements and Jay Wolfe: sales associate use personalization to create a great experience, extra income

by Whitney Williams on Sep 5, 2017 12:53:21 PM

No matter the brand, location, or dealership size, every dealer in America has common challenges they face. High turnover in the showroom and the illusive perfect CSI score do not discriminate--these are obstacles known by all....

Top 3 Things Your Millennial Customers Want

by Whitney Williams on Aug 17, 2017 12:00:00 PM

“In the next ten years, 40% of all new vehicles will be sold to millennials, and they’ll be buying cars for the rest of the 21st century” [AutoTrader] In 2013, AutoTrader conducted an extensive study of the millennials buying motives...