Ken Garff Chrysler Dodge Jeep Ram Receives 2016 Challenge Coins

by Whitney Williams on Aug 10, 2017 2:05:35 PM

Watch Insignia’s David Stringer present Insignia Challenge Coins to Jonathan Murray and Jessica Thompson of Ken Garff Chrysler Dodge Jeep Ram.

Remarkable insight at the Mark Miller Toyota pep rally

by Whitney Williams on Jun 22, 2017 2:02:53 PM

“This is absolutely a team effort,” says General Manager Bill Niemann, surrounded by his showroom staff and accessories team Mark Miller Toyota of Salt Lake City, Utah, reached a milestone in 2016. For the first time in the duration...

Tufankjian Toyota: Loyalty Builds a Lasting Foundation

by Whitney Williams on Jun 15, 2017 2:00:00 PM

We have all seen the empires built in a day: pop-up fads bringing mega success that are here today and gone tomorrow. The lure of getting rich quick can lead organization’s astray from taking the proper steps, like adequate...

Sonic dealership continues high-volume pace using accessories strategy

by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two...

Luther Brookdale Toyota: "Be our guest...not our hostage"

by Whitney Williams on May 2, 2017 10:59:07 AM

Step into the dealership showroom at Luther Brookdale Toyota, and you’ll be swept away with hospitality. Every car buyer will meet one of two personable, professional delivery coordinators. The delivery coordinator will get to know...

Accessories goes "In-House" - "We aren't turning them over to anyone else."

by Whitney Williams on Mar 30, 2017 3:44:22 PM

“Customers want to be taken care of, and we want to give them that option here--all in one place,” says Cole Hawkins, accessories sales manager at Jeff Belzer’s Automotive. As we delivered our first several 2016 Insignia Challenge...

Fully loaded team pulls out the big guns on accessories

by Whitney Williams on Apr 28, 2016 1:31:29 PM

Jeff Belzer's of Lakeville, Minnesota is building an enterprise in its showrooms. The dealership has three showrooms.  They sell Chevrolet, Kia and Chrysler, Dodge, Jeep, and Ram.  Belzer's has a fully loaded team of accessory sales...

It takes more than a frog to sell accessories!

by Whitney Williams on Apr 21, 2016 12:37:19 PM

Sometimes you have to kiss a few frogs before you settle on the prince. Rudy Luther Toyota, of Golden Valley, MN, can attest to the difference in trying other accessory selling systems in comparison to the Insignia system. After...

Strategy for Volume Dealer Goal for Colorado = Vehicle Personalization

by Whitney Williams on Mar 31, 2016 10:30:00 AM

Sometimes headlines write themselves.   That's what happened when we sat down with Sean Kramer, New Car Director at Mountain States Toyota of Denver, CO. Kramer was visiting Insignia's hometown of Charlotte, NC, for Sonic...

Smart Motors: Myth-buster and Master of Vehicle Personalization

by Insignia Group on Mar 24, 2016 12:00:00 PM

All of Insignia's success stories begin with a challenge to the conventional objections to vehicle personalization. We often talk to stores who claim, "Selling accessories for our store will not work because we sell mostly cars."...