Why OE And Aftermarket Should Rule Your Dealership

by Whitney Williams on Apr 10, 2019 11:30:00 AM

When it comes to deciding how to stock your electronic accessory catalog, the name of the game is “both/and”. Yes, OE and aftermarket accessories are the new Ying and Yang, existing in perfect harmony within your parts department. As...

Unsung Heroes: OE Field Managers

by Whitney Williams on Feb 6, 2019 1:00:00 PM

 It’s a proven fact that following Insignia’s best practice tips will add thousands, sometimes millions in gross profit to your dealership in a calendar year. Sometimes, however, the stars align and a beautiful ballet of...

Creating Brand Loyalty That Transcends Culture

by Whitney Williams on Sep 27, 2016 2:54:52 PM

These days, the overwhelming majority of automotive brands have gone global. Looking at just the top five brands of the first half of this year, you’ll find these industry leaders featuring sites from Belarus to Chile. This raises a...