The "Experts" of Vehicle Personalization (Update)

by Whitney Williams on May 15, 2018 3:30:00 PM

We posted the original version of this blog over a year ago. Since last year, hundreds of dealerships have joined Insignia to increase their accessory sales and with this welcomed growth there are some growing pains. The main pain...

#DiplomatChallenge - LLumar

by David Stringer on May 4, 2018 11:00:00 AM

The team at Insignia lives for selling accessories - it's in our veins. From our VPEs sharing their years of experience, to our best practices giving dealers the latest industry tips, to our blog showcasing successful dealerships, we...

JLR Nashville Launches First “SVO” Department

by Whitney Williams on Nov 14, 2017 1:00:00 PM

Just a few months back, Insignia launched Jaguar Land Rover-branded virtual configurators to take JLR’s vehicle personalization market to the next level. Brenda Fevrier,Vehicle Accessories Sales and Marketing Senior Specialist at...

OnTrack 1.0 is Here;Toyota Dealers Upgraded First

by Whitney Williams on Aug 1, 2017 3:28:05 PM

Insignia customers, you are about to be upgraded. The Insignia's OnTrack 1.0 will release August 7 and you’re going to love what you see. A sleek, modern new interface that’s easier to navigate-because you deserve it. We’re proud to...

Toyota of Portland: Vehicle Personalization Gives New Hire Chance to Succeed

by Whitney Williams on Jul 27, 2017 3:00:00 PM

If you thought middle school gym class was nerve wracking, how about your first day in car sales? Being the fresh face on the sales floor can be intense. There’s a lot to be learned and plenty of competition. While healthy dealerships...

There's no one-size-fits all, but you can start here

by Whitney Williams on Jun 2, 2017 1:30:00 PM

Any dealership can slap together an accessory program, hand out a brochure, and dangle a carrot in front of their sale staff. More than likely, you can sell a few things with this approach. There’s no doubt, after all, that people are...

Sonic dealership continues high-volume pace using accessories strategy

by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two...

Personalization justifies new building and keeps expanding

by Whitney Williams on Apr 11, 2017 2:03:00 PM

Rudy Luther Toyota is building, in every sense of the word. With well over a million dollars in accessory sales last year, its personalization profit center helped justify the expansion of a new service building, which has further...

Accessories goes "In-House" - "We aren't turning them over to anyone else."

by Whitney Williams on Mar 30, 2017 3:44:22 PM

“Customers want to be taken care of, and we want to give them that option here--all in one place,” says Cole Hawkins, accessories sales manager at Jeff Belzer’s Automotive. As we delivered our first several 2016 Insignia Challenge...

Never fear, the Millennials are (finally) here...

by Whitney Williams on Mar 28, 2017 2:25:00 PM

Automotive industry professionals all over the country can finally breathe a sigh of relief. The myth has been debunked--millennials’ supposed disdain for cars isn’t shutting down the industry as we know it.