5 reasons why Hyannis Toyota is a prime example of how accessory sales should work

by Jason Ludwig on Aug 17, 2018 11:30:00 AM

Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who...

3 Reasons why your service drive should be your strong arm

by Whitney Williams on Aug 2, 2018 11:15:00 AM

It’s past time to stop putting all our eggs into the front of the house’s basket. The service department has an incredible opportunity to create a lasting relationship, build repeat business, generate referrals, upsell, and generally...

Top 3 reasons service writers are your best sales people

by Patrick Blackburn on Jul 25, 2018 11:30:00 AM

When I visit a dealership to help them devise strategies that will increase their accessory sales, several common themes appear. All (well, most) parts departments are heavily focused on selling accessories. That’s their job. Fewer...

The A.R.T of Automotive

by Trey Bodwin on Jul 17, 2018 1:30:00 PM

Changes made to image. Courtesy of  Haiden Goggin. license information here Car buyers like to feel good about their investment - and if you’re running a dealership you wouldn’t have it any other way. Customers in the market for...

3 Ways to get jazzed about accessories and leasing

by Whitney Williams on Jul 9, 2018 2:00:00 PM

In 2018, my dad is even talking about leasing a car. This is the same guy that is adamantly opposed to renting a house, and until lately would have never considered a lease. My dad always said you should never throw your money at...

Hurlbert Toyota: Success in the making

by Whitney Williams on Jun 27, 2018 11:00:00 AM

Could creating a highly profitable accessory program in your store be as simple as following best practice tips? Well, yes. Hurlbert Toyota is the epitome of success in the making. This won’t be the last you hear of this store. In...

4 Ways to boost your accessories sales today

by L.J. Lobsinger, Jr. on Apr 6, 2018 1:00:00 PM

  Selling cars continues to become a challenge as many dealers have embraced a volume-based business model. The once consultant-style selling approach is now merely transactional. For a sales associate to get ahead they simply need to...

Best Practice: 3 ways to educate, not sell

by Whitney Williams on Mar 28, 2018 11:30:00 AM

Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills. It’s not up to the person walking in the dealership to know all the personalization options available that make their car...

JLR Nashville Launches First “SVO” Department

by Whitney Williams on Nov 14, 2017 1:00:00 PM

Just a few months back, Insignia launched Jaguar Land Rover-branded virtual configurators to take JLR’s vehicle personalization market to the next level. Brenda Fevrier,Vehicle Accessories Sales and Marketing Senior Specialist at...

Adventure Subaru is ALL IN; sales assoc. takes home $2k in just two months

by Whitney Williams on Sep 21, 2017 12:38:16 PM

The famous marketing adage that quips “a good product will sell itself” holds a lot of weight in the vehicle personalization realm. Automotive accessories are a multi-billion dollar industry; any step in this giant’s direction will...