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Whitney Williams

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My Car Buying Experience: An Open Letter to Dealerships

Posted by Whitney Williams on Jun 19, 2023 12:12:21 PM

 

It finally happened.

My 2005 Chrysler Pacifica left us on the side of the road (again), and our mechanic delivered the news that I knew would eventually come: this fix was going to cost more than the car was worth. 

After all these faithful years, my Pacifica (affectionately named Tracy) decided to kick the can on the tail end of a chip shortage and smack dab in the middle of inflation. So what’s a girl to do?

I prayed. I meditated. I practiced deep breathing. Then I set out car shopping. And you know what? It wasn’t that bad.

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Topics: Dealership, tips, accessory sales, OEM

3 Digital Retailing Benefits for the Parts Department

Posted by Whitney Williams on Mar 20, 2023 2:01:10 PM

If we asked your parts counter employees about you, what would they say?

Maybe “Oh, the parts manager? In need of a ten-day yoga retreat, preferably starting yesterday.”

Or would it be more like, “Stop being so darn happy all the time, Bruce!”

We get it. Working in the parts department was never a walk in the park, and the last several years upped the ante.

The industry is continually reinventing itself, and it can be a struggle to change the way things have always been. 

When Carvana came out in 2012, people scoffed at the idea of a vending machine approach to car buying. 

Today, buying anything online (sight unseen) is a viable and widely accepted option. 

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Topics: Dealership, tips, accessory sales, OEM

Why You Need to Know Most Popular Parts by Sales

Posted by Whitney Williams on Aug 18, 2022 1:31:14 PM

Accessory catalogs are a dime a dozen. Complex accessory selling systems with reporting to prove R&I, incentive employees, and strategically boost sales are not. 

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Topics: Accessories System, Educate, Insignia Group

Why Monitor Parts Views vs Vehicle Views for Auto Accessory Sales

Posted by Whitney Williams on Aug 12, 2022 3:31:45 PM

When your bottom line is a significant department focus, it's vital to have tools that give you a well-rounded picture of what you're selling. Insignia Group is that tool for selling accessories at a dealership. In addition, we have many different reports available that managers can use to monitor their teams and move products faster than ever before—including the report for parts and vehicle views.

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Topics: Accessories System, Insignia Group

General Managers: How to be Great!

Posted by Whitney Williams on Jul 15, 2022 11:17:52 AM

Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” - Peter Drucker

To lead a dealership or dealer group as the General Manager is to consistently raise the standard for every department. From the cleaning crew to the finance department, General Managers have the ability to command excellence that sets the store apart.

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Topics: Dealership, success, parts manager, parts department

10 Tips for Dealership Sales Managers

Posted by Whitney Williams on Apr 11, 2022 10:02:58 AM

Did you know the number one reason people quit their job is poor company culture? When you're in management, you can set the temperature in the workplace environment and lead by example. 

Whether you've just landed a job as a dealership sales manager or been in the role for a while, it's good to assess your leadership skills. So check out these ten tips to make you a better dealership sales manager!

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Topics: Sales Best Practices, Dealership, tips, accessory sales

Best Software For Parts Managers

Posted by Whitney Williams on Mar 24, 2022 1:43:37 PM

The efficiency of the parts department is only as good as the tools and systems you utilize. When you have the right software, your job is ten times easier. Take a look at what's available to you and see where you can make improvements. 

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Topics: Dealership, tips, Lead, accessory sales

Parts Department Pets

Posted by Whitney Williams on Mar 21, 2022 12:17:53 PM

18 Adorable Instances of Puppies in the Parts Department 

Puppies riding along to get the car serviced is a thing. 

Where do they lounge while the oil gets changed? The parts department, of course. In some dealerships, customers dropping their pooch by the parts counter is a regular part of the day. Other stores let employee pets come in too. 

They’re terrible workers—though they do make the day a bit brighter. Enjoy these adorable instances of pups in the parts department.

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Topics: parts department

4 Parts Manager Headaches

Posted by Whitney Williams on Mar 9, 2022 12:01:37 PM

Many people don’t realize what a stressful job parts managers have. 

Between the meticulous details, constant inquiries, cross-departmental conflict, and varying personalities on staff, it’s no wonder the parts manager keeps Goody’s Powder in their desk. 

It doesn’t have to be that bad. Parts managers, consider this a virtual hug. Take control of your department by overcoming these four headaches. 

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Topics: Dealership, success, parts department

Dealers Missing $460k in Add-Ons

Posted by Whitney Williams on Feb 17, 2022 10:39:04 AM

Every year, dealerships across the nation leave hundreds of thousands of dollars on the table

Though 2020 brought hardship to the industry, 2021 brought record sales numbers that are only expected to rise this year. It's good news, but it's unstable at best. Nobody saw the pandemic coming, the chip shortage was unprecedented, and digital retailing fundamentally changed car buying. So what's a dealership to do? Take hold of what's historically unchanging and sweep up that $460,000 in accessories to start. That's right, according to the latest report, New Vehicle Dealerships are responsible for $6.9B in accessory sales every year, so that means if you aren't making at least $460,000 a year in accessories, your competitor is taking your money. Of course, dealers with the right accessory process will find much more than that.

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Topics: Dealership, accessory sales