Whitney Williams

Recent Posts

Why OE And Aftermarket Should Rule Your Dealership

by Whitney Williams on Apr 10, 2019 11:30:00 AM

When it comes to deciding how to stock your electronic accessory catalog, the name of the game is “both/and”. Yes, OE and aftermarket accessories are the new Ying and Yang, existing in perfect harmony within your parts department. As...

Toyota Dealer Accessory Sales In High Gear In Twin Cities

by Whitney Williams on Mar 27, 2019 11:40:00 AM

The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia’s Guided Development program since 2016. The Guided Development program joins...

3 Ways To Put Your Preload Program To Work For You

by Whitney Williams on Feb 13, 2019 12:15:00 PM

In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom. Jokes aside, this really is a common theme that dealers...

Unsung Heroes: OE Field Managers

by Whitney Williams on Feb 6, 2019 1:00:00 PM

 It’s a proven fact that following Insignia’s best practice tips will add thousands, sometimes millions in gross profit to your dealership in a calendar year. Sometimes, however, the stars align and a beautiful ballet of...

Meet Your Configurator Crew

by Whitney Williams on Dec 11, 2018 11:45:00 AM

It’s hard to imagine it now, but there were once dim days in the world of configurable assets. Dedicated salesmen and women persevered, selling accessories at the point of sale with little more than a digital catalog at their...

3 ways to personalize your personalization catalogue

by Whitney Williams on Dec 6, 2018 11:45:00 AM

Our “have it your way” society is hungry for more monogram stickers, a broader array of window tint options, engines that purr in another language, and decoupage. Dealer principals all over America are behind closed doors pouring over...

One simple step to fattening your budget for gross profit in 2019

by Whitney Williams on Nov 21, 2018 10:00:00 AM

As the fiscal year begins to wrap up, dealer management is looking forward to a new year, new budget strategy, and shiny new numbers all in black. There’s not a dealer from here to Malaysia (beyond Malaysia, who knows) that’s not...

4 Ways to profit from personalization

by Whitney Williams on Nov 5, 2018 1:00:00 PM

Accessorizing at the point of sale taps into a multi-billion dollar industry. Individualism is growing like kudzu and there’s no place for a well-meaning base model to hide. In our “have it your way” society, there are over 30 shades...

Best Practice: Eliminating Paper We-Owe

by Whitney Williams on Oct 22, 2018 11:30:00 AM

The we-owe document is a staple of the automotive world. This invaluable document originated out of a need to protect both dealer and customer, but stacks of paper documents leave both parties wanting. Documentation is the key to...

Jaguar Land Rover Nashville Retailer Encourages Self Expression

by Whitney Williams on Oct 10, 2018 11:30:00 AM

Nashville, Tennessee--the city of expression. The city that gave us Carrie Underwood now gives us better, more beautiful Jags and Land Rovers that put your base model to shame. Imagine that. Shaming a Jaguar. We’ve seen it all, folks....