Insignia Group

Recent Posts

Insignia Announces 2017 Million Dollar Challenge Coin Dealerships

by Insignia Group on Feb 8, 2018 10:30:00 AM

February 8th, 2018 ROCK HILL, SC -- Insignia Group LC, the industry leader for accessory sales process consulting and configurator software, announced the winners of its annual Million Dollar Challenge Coin. Each year Insignia honors...

There’s A Colossal Market For Small-Car Accessories

by Insignia Group on Aug 9, 2016 10:18:11 AM

Even the small cars need a touch of pizzazz. Compacts cut a metropolitan profile these days. In this market, it’s not enough to be fuel-efficient. Popular small cars such as the Chevrolet Cruze, Honda Civic, and Ford Focus sport sleek...

Smart Motors: Myth-buster and Master of Vehicle Personalization

by Insignia Group on Mar 24, 2016 12:00:00 PM

All of Insignia's success stories begin with a challenge to the conventional objections to vehicle personalization. We often talk to stores who claim, "Selling accessories for our store will not work because we sell mostly cars."...

How the human touch supplements tech in dealerships

by Insignia Group on Mar 9, 2016 12:00:00 PM

Automotive innovation often charges ahead into advanced technology. The car sales game seems stuck in first gear in comparison.

Toyota, I invite you to go ahead with your bad self

by Insignia Group on Feb 5, 2016 6:02:41 PM

Oh yes they know what they're doing! Strategic. Smooth operator. Toyota, you've done it again. 

How Accessories Help Develop Emotional Attachment

by Insignia Group on Dec 2, 2015 7:30:00 AM

Rena hates her new car.

Sema 2015-King of the accessory and performance parts event

by Insignia Group on Nov 24, 2015 12:48:50 PM

In some respects it’s a shame that the SEMA (Specialty Equipment Marketing Association) annual Show is a “trade only” event each year. There are literally thousands of car geeks and gear heads that would die to attend the largest...

Car owners maintain resale value buying these six accessories

by Insignia Group on Oct 27, 2015 2:03:09 PM

A recent article in Auto Remarketing listed the top 15 vehicles that owners keep for 10 years. It touted the statistical analysis of over 395,000 used vehicles that were sold by their original owner during the first six months of this...

What can we learn from Subaru's gargantuan gains?

by Insignia Group on Aug 31, 2015 7:30:00 AM

It’s shaping up as another big year for the auto industry. If projections hold true, it’d make six consecutive years of growth for car makers. Experts forecast 17 million sales for 2015. This bright outlook extends across the board...

How do you compensate for shrinking profit margins?

by Insignia Group on Aug 24, 2015 12:00:00 PM

American dealerships report a rise of new-car sales, and also a drop in profit margin. It’s a perplexing contrast for sure. The direction for both numbers remains consistent for all five publicly traded dealership groups. It’s worth...