The Automotive Accessories Network was established for organizations, manufacturers, dealership personnel and all of those who are influenced through the accessories business.
Insignia is excited to welcome aboard, Mark Lane. Mark comes to Insignia with an extensive background in telecommunications. He spent several years supporting Avaya and Nortel systems; Most recently for Blue Ridge Healthcare in Burke County, NC as the Communications Manager. In 2010 he decided to go back to school and earn duel degrees; One in Computer Programming and the other in Information Technology. He completed his Programming degree summa cum laude (with highest honors) this past May. He is excited to join Insignia Group as a Software Engineer.
Mark is married with 5 children ranging from ages 10-17, has a Golden Retriever named Jake and a Yellow Manx named Lucky. In his free time he likes to read, listen to audiobooks and ride Mountain Bikes.
Mark’s eldest son Avery recently placed first in a South Carolina FBLA Computer Gaming and Simulation Programing Competition. Avery has also joined Insignia this summer as an intern.
Welcome Aboard Mark!
Insignia Group, the leading provider of accessories sales systems and training has helped dealers maximize profits for over 10 years. Supporting 20+ brands and dealerships nationwide, we help our customers establish and grow their Accessories Profit Center. Call 888-579-4458 to learn more or schedule a demo.
Featured Automotive Accessory: Headrest DVD System
DVDs in the family minivan almost seem like a must have now. This is especially the case for families with young children. But, how do you convince customers to get their DVD players installed at the dealership, rather than purchasing on eBay? Here is a word track to point out the benefits of headrest DVD systems installed at the dealership.
“Now, does your family plan on taking any vacations in your new car this summer? If so you may want to check out our DVD player options. They are affordable and come with a warranty. Because you are having them installed at the dealership you don’t have to worry about the alteration voiding your vehicle factory warranty. Would you prefer an overhead or headrest installed DVD system?”
As another way to show our commitment to help you make more by selling accessories Insignia Group provides easy to use word track examples. If you've read our previous post, you may recall that some of our dealerships customers have experienced as much as 90% penetration using this method. Word tracks can help you verbally transition from the car sell to selling accessories.
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